강원 지역축제의 현황과 방향

Abstract

Regional festivals have been bringing positive energy into the community culturally as well as financially as a mean of public service that passes down traditional values and cultural exchange. However, some districts have been conducting regional festivals that are rather showy yet unproductive on pure formality. Every year such events have been increasing in numbers which diminishes the true meaning of regional festivals. This particular project studies problems in regional festivals in Kangwon and suggest ways to improve them by studying successful cases such as Chun-Cheon Internation Mime Festival,” and “Puppet Fesitival Chun-Cheon.” Below are the conclusions made from the study;First, the district has to pick an original theme that is particular to the region and develop unique programs. The program should be innovative and experimental yet interactive with people. Secondly, the programs should be approachable and inclusive so that people could comfortably learn, experience, and volunteer. Thirdly, the district has to appoint only the best locations and surrounding accommodations such as restaurants, hotels, and leisure activities for the visitors to better the quality of the festival. Fourthly, the district should take an advantage of fast developing social network such as twitter to advertise the festival most efficiently. Lastly, the district should select relative contents from the production stage to improve its image for the future tourism and economy.