한류문화콘텐츠가 관광지이미지와 방한의도에 미치는 영향 연구 -중국인 방한관광 잠재수요자를 중심으로-
A Study on the Effects of Korea's Destination Image and Intention to Visit to Korea by the Cultural Contents of Korean Wave - Among Chinese Potential Tourists -
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The purpose of this study is to examine the influence of the cultural contents of Korean Wave on the Korea's destination image and Chinese potential tourists's visit intention to Korea. The cultural contents of Korean Wave are composed of 3 types such as TV/Screen, K-POP and Korean food and Korea's destination image and intention to visit to Korea were composed of single dimension. Results of the study can be briefly summarized as follows. First, every dimension had no statistically significant differences on sex. Korea's destination image and intention to visit to Korea had significantly different by ages and education. Second, attitude toward TV/Screen, K-POP and Korean food turned out to have a significant influence on Korea's image. Third, attitude toward TV/Screen, K-POP had a statistically significant influence on intention to visit to Korea, however Korean food has not been shown any influence on it. Fourth, Korea's destination image turned out to have a significant influence on intention to visit to Korea. In conclusion, attitude towards TV/Screen, K-POP and Korean food have impacts on Korea's destination image and intention to visit to Korea and Korea's image turned out to enhance intention to visit to Korea.
Abstract
The purpose of this study is to examine the influence of the cultural contents of Korean Wave on the Korea's destination image and Chinese potential tourists's visit intention to Korea. The cultural contents of Korean Wave are composed of 3 types such as TV/Screen, K-POP and Korean food and Korea's destination image and intention to visit to Korea were composed of single dimension. Results of the study can be briefly summarized as follows. First, every dimension had no statistically significant differences on sex. Korea's destination image and intention to visit to Korea had significantly different by ages and education. Second, attitude toward TV/Screen, K-POP and Korean food turned out to have a significant influence on Korea's image. Third, attitude toward TV/Screen, K-POP had a statistically significant influence on intention to visit to Korea, however Korean food has not been shown any influence on it. Fourth, Korea's destination image turned out to have a significant influence on intention to visit to Korea. In conclusion, attitude towards TV/Screen, K-POP and Korean food have impacts on Korea's destination image and intention to visit to Korea and Korea's image turned out to enhance intention to visit to Korea.
참고문헌 (18)
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