การสร้างลักษณะเด่นทางวัฒนธรรมในละครซีรี่ส์เกาหลี

Abstract

This study aims at analyzing the Korean texts and series dramas of Autumn in My Heart by O Soo Yeon, Winter Love Song by Kim Un Hee and Full House by Won Soo Yeon in order to understand the creating process from novels to series dramas and the illustration to new cultural identity. The study reveals that The compositions of those three Korean literary works are; 1.The creation of setting and atmosphere of scenes and seasons. These series are presented the beautiful places of important scenes. After series were ending but the memory of love stories were there at each places where is come to be the tourist destination to promote tourism. The reconstruction is merge with new manmade were in the scenes of these series is already to attraction to tourists. The investment and promotion of official in each province to look after these tourist destinations. And these series also presented seasons which is attract tourists to visit. Korea tourism organization and travel agencies were promote package tours which were in series in any seasons. In summer season of the series”Winter Sonata”on the Nami Island, it was not snow,Korea tourism organization have to made the fake snow scenes and snowman to show for tourists. Another of tourist products like souvenir which are printed of characters of these series. Tourists will brought these products back to another who have no chance to come and visit but still impressed with love series, too. 2. The structure of plot The structure of series presented confusion of character’ life. It made audiences imaged to fight of Korean teenagers which are very difficult bout of work and love. These series presented the moral and responsibility and Korean traditional e.g. believe in parents and respect to the culture, these made the two main characters cannot be lover if they are sibling and this is strong conflict of plot, type is melo drama. These series made very impression to the audiences. 3. The created of characters The performances of characters are very important. They have a personality and attractive which are merit and demerit like in the real social life. One more thing the series were presenting the way of life it was not easy at all. They have to work hard and be a good person for successful life. Audiences are imaging of Korean as a good looking and cute person like characters in a series who are represent all of Korean. This made identity of Korean and presented a beautiful house and comfortable life. Korea was planning and developing tourism which created and exported a drama series to promote the cultural identity reconstruction in Korean. This was confirming the successful of administration of Korean culture to spread over South East Asia.