Can Normative Public Diplomacy Win Hearts and Minds? The Case of South Korea's Digital Bill of Rights
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study examines the impact of normative public diplomacy on foreign public opinion, focusing on South Korea’s Digital Bill of Rights. Using an original survey-embedded experiment with over 600 Indian participants, the study exposed them to two vignette treatments, both within the thematic area of the digital economy: one highlighting South Korea’s advocacy for the Digital Bill of Rights and the other emphasizing its AI-Semiconductor technological leadership. The results show that those exposed to the Digital Bill of Rights treatment had warmer feelings toward South Korea and more positive perceptions of its global role compared to the control group. However, the technological leadership treatment had a stronger and wider-ranging effect. Importantly, participants exposed to the latter expressed greater support for bilateral cooperation with South Korea, while the normative leadership treatment did not significantly impact support for cooperation. These findings suggest that while normative public diplomacy helps foster goodwill, messages about technological leadership are more effective for promoting concrete cooperation on specific issues. The research underscores the importance of leveraging a variety of message content in public diplomacy.
Abstract
This study examines the impact of normative public diplomacy on foreign public opinion, focusing on South Korea’s Digital Bill of Rights. Using an original survey-embedded experiment with over 600 Indian participants, the study exposed them to two vignette treatments, both within the thematic area of the digital economy: one highlighting South Korea’s advocacy for the Digital Bill of Rights and the other emphasizing its AI-Semiconductor technological leadership. The results show that those exposed to the Digital Bill of Rights treatment had warmer feelings toward South Korea and more positive perceptions of its global role compared to the control group. However, the technological leadership treatment had a stronger and wider-ranging effect. Importantly, participants exposed to the latter expressed greater support for bilateral cooperation with South Korea, while the normative leadership treatment did not significantly impact support for cooperation. These findings suggest that while normative public diplomacy helps foster goodwill, messages about technological leadership are more effective for promoting concrete cooperation on specific issues. The research underscores the importance of leveraging a variety of message content in public diplomacy.
참고문헌 (39)
- "Pursuing Global Order in the Twenty-first Century" (2024)[URL]
- Ariely, G., "Evaluating the Impact of the EU’s Normative Message of the “EU as a model” on External Public Perceptions: an Experimental Study in Israel", European Security, 33(1), pp.107~125 (2024)
- Behringer, R, "The Human Security Agenda: How Middle Power Leadership Defied US Hegemony" (2012), Continuum
- Benedetti, F., "Drafting the International Criminal Court Treaty: Two Years to Rome and an Afterword on the Rome Diplomatic Conference", Global Governance, 5(1), pp.1~37 (1999)
- Benford, R. D., "Frame Alignment Processes, Micromobilization, and Movement Participation", American Sociological Review, 51(4), pp.464~481 (1986)
- Boli, J., "Constructing world culture: International nongovernmental organizations since 1875" (1999), Stanford University Press
- Finnemore, M., "International Norm Dynamics and Political Change", International Organization, 52(4), pp.887~917 (1998)
- Geertz, C, "Negara: The Theatre State in 19th Century Bali" (1980), Princeton University Press
- Goldsmith, B. E., "In Search of Soft Power: Does Foreign Public Opinion Matter for US Foreign Policy?", World Politics, 64(3), pp.555~585 (2012)
- Goldsmith, B. E., "Does Public Diplomacy Sway Foreign Public Opinion? Identifying the Effect of High-level Visits", American Political Science Review, 115(4), pp.1342~1357 (2021)
- "Yoon Seok Yeol Administration’s 120 Nation Agendas" (2022)[URL]
- "Digital Bill of Rights Commentary" (2024)[URL]
- Ham, P. V., "Social power in International Politics" (2010), Routledge
- "Public Perception of the EU in South Korea" (2023)[URL]
- Heng, Y, "Beyond ‘kawaii’ Pop Culture: Japan’s Normative Soft Power as Global Trouble-shooter", The Pacific Review, 27(2), pp.169~192 (2014)
- Howard, P., "Canada's Constructivist Foreign Policy:Building Norms for Peace", Canadian Foreign Policy Journal, 8(1), pp.11~38 (2000)
- Indra, K., "Neither Promoting nor Projecting Democracy: Indonesia’s Middlepowermanship in the Bali Democracy Forum under Joko Widodo", International Relations of the Asia-Pacific, 24(1), pp.65~100 (2024)
- Jung, H., "Politics of Normative Power and the European Union’s Trans-Atlantic Public Diplomacy in Latin America: The Case of Mexico", Journal of Global and Area Studies(JGA), 7(4), pp.159~176 (2023)
- Jung, H, "Normative Power and Normative Public Diplomacy: The Case of Digital Public Diplomacy of the EU Delegation in Brazil", Journal of European Union Studies, (64), pp.251~278 (2022)
- Jung, H, "Characterizing the EU’s Public Diplomacy Approach in South Korea: Balancing “Who We Are” and “What We Stand for”", The International Journal of Critical Cultural Studies, 22(2), pp.1~14 (2024)
- Junior, A. F, "An English School Approach to Public Diplomacy–Social Power and Norm Creation", Conjuntura Internacional, 12(1), pp.11~17 (2015)
- "Korean-style Middle Power Public Diplomacy: Approaches of Liberalism, Constructivism" (2015)[URL]
- Kim, T, "Value Diplomacy Driving Global “Blocization” of Values:Implications of Great Power Cases for Korea’s Public Diplomacy", Culture and Politics, 6(1), pp.5~32 (2019)
- Kim, T, "Normative Public Diplomacy and International Order in Cultural Diversity", Public Diplomacy: Theory and Practice, 1(2), pp.35~65 (2021)
- "Power in the 21st Century: A Re-Conceptualization of Soft Power" (2019)[URL]
- "Strategy for a Free, Peaceful, and Prosperous Indo-Pacific Region" (2022)[URL]
- (2023)[URL]
- Mutz, D. C., "The Perils of Balance Testing in Experimental Design: Messy Analyses of Clean Data", The American Statistician, 73(1), pp.32~42 (2019)
- Nye, J. S, "Bound to lead: the changing nature of American power" (1990), Basic books
- Nye, J. S, "Soft Power: The Means To Success In World Politics" (2004), Public Affairs
- "Soft power and higher education" (2005)[URL]
- Nye, J. S, "Public Diplomacy and Soft Power", The ANNALS of the American Academy of Political and Social Science, 616(1), pp.94~109 (2008)
- "President Yoon, “We will create a new legend with AI Semiconductors over the next 30 years”" (2024)[URL]
- "Leap to Global Top 3 in AISemiconductor, Advanced Biotechnology & Quantum Technology" (2024)[URL]
- "Canada’s Reputation Shines Internationally and at Home" (2021)[URL]
- Sunstein, C. R, "Free markets and social justice" (1999), Oxford University Press
- UN General Assembly, "Universal Declaration of Human Rights, General Assembly Resolution, 217 A (III)", ~ (1948)
- UN General Assembly, "International Covenant on Economic, Social and Cultural Rights (ICESCR). United Nations, Treaty Series, vol. 993", 3~ (1966)
- "South Korea as a Global Pivotal State" (2023)[URL]