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생활무용 참여여성이 지각하는 교육서비스에 대한 인지적 반응과 감정적 반응, 참여자 만족 및 참여자 태도와의 관계

A Study on Influence of Cognitive Responses to Education Service perceived by a Participating Woman in Dance for All on Affective Responses, Participant Satisfaction and Participant Attitude

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The purpose of this study was to inquire into the influence of the cognitive and affective responses to the education service perceived by participating women in ‘dance for all’ on participant satisfaction and participant attitude. This study subject includes 300 participants who are continuously participating in ‘dance for all’ events at public sports facilities and commercial sports facilities located in Seoul Special City and Gyeonggi-do Province. This study conducted frequency analysis, exploratory factor analysis, reliability analysis, and simple & multiple regression analysis using PASW 18.0. Its subsequent results were as follows: First, the cognitive response to education service was found to have a significant influence on the sub-factors of an affective response, i.e. pleasure, evocativeness and a sense of dominance. Second, the affective response to education service was found to have a significant influence on participant satisfaction. Third, the affective response to education service was found to have a significant influence on participant attitude. Fourth, participant satisfaction was found to have a significant influence on participant attitude.

Abstract

The purpose of this study was to inquire into the influence of the cognitive and affective responses to the education service perceived by participating women in ‘dance for all’ on participant satisfaction and participant attitude. This study subject includes 300 participants who are continuously participating in ‘dance for all’ events at public sports facilities and commercial sports facilities located in Seoul Special City and Gyeonggi-do Province. This study conducted frequency analysis, exploratory factor analysis, reliability analysis, and simple & multiple regression analysis using PASW 18.0. Its subsequent results were as follows: First, the cognitive response to education service was found to have a significant influence on the sub-factors of an affective response, i.e. pleasure, evocativeness and a sense of dominance. Second, the affective response to education service was found to have a significant influence on participant satisfaction. Third, the affective response to education service was found to have a significant influence on participant attitude. Fourth, participant satisfaction was found to have a significant influence on participant attitude.

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