명청시기 휘상의 경영문화와 유가철학

Abstract

Huishang is a merchant organization created by merchants from six Huizhou areas, from Ming Dynasty to Qing Dynasty. This merchant organization has been active for about 300 years during the Ming and Qing period. Huishang used Confucianism as an indicator of their commercial activities, forming a class of merchants with dignity. The internalization of Confucianism raised the cultural sophistication of Huishang, and further formed a cultural layer. The knowledge accumulated through confucianism allowed imaginers to have the ability to correctly predict, accurately analyze and judge the diverse and complex market conditions caused by the correlation of various factors. The conversion of new ideas based on the Confucian thoughts of Huishang in the Ming Dynasty period eventually formed their own unique merchant culture called “Confucianism”. Huizhou merchants attach great importance to morality in business education, so as to maintain the stability and development of clan business groups and expand their business space and scope Huishang, who is faithful to the teachings of Confucianism, has gained an edge in the broad market through the behavioral philosophy of “Human Exchange based on Integrity and Trust” based on “Integrity Innocence”, the most fundamental virtue a person should have in the world. Not only that, but I could build that reputation for a long time. The management method of Huishang based on region and kinship was directly related to the interests and coexistence of the people, so they actively engaged in mutual cooperation. The active acceptance and practice of Huishang's oil price ideology greatly influenced them to achieve great success in commercial activities, and furthermore, they provided an opportunity to further inform the spiritual value of the Confucian culture through commercial activities.