“贾而好儒”的徽商及其现代价值

Abstract

“Being fond of Confucianism” is an important character of merchants of Huizhou. They are either dealers after Confucianists or Confucianist after dealers or merchants as well as Confucian scholars. It is the combination of deal and Confucianism that constitute the inherent source which makes the merchants of Huizhou Confucian merchants. The merchants of Huizhou directed their commercial practice with the idea of benevolence, kindness and benefit under righteous which the Confucian maintained. The modern value of Confucian merchants appears mainly on three sides as following. The first is the benevolence of Confucian doctrine to public benefit of modern company. The second is the idea of righteons and benefit to mutual benefit of contemporary company. The third is the Confucian thoughts of human harmony to the bilateral symmetry during modern business affairs.