임산부 친환경농산물 지원 시범사업 수혜자 만족도 영향 요인 분석

Abstract

The purpose of this study is to analyze the factors that affect participants’ satisfaction with the pilot project ‘Environmentally Friendly Food Assistance Program for Pregnant Women’ in 2020 and 2021 and to determine whether the satisfaction increased. We collected the data through an online survey twice in 2021 (962 participants in the pilot project in 2020) and 2022 (1,082 participants in the pilot project in 2021) and used the logistic regression model for the quantitative analysis. As a result of the analysis, it was found that the participants’ satisfaction with the pilot project in 2021 was higher than that in the previous year, which indicates that the project operation method is gradually improving. Factors significantly affecting the overall satisfaction level of the pilot project were participants’ interest in health, food prices and convenience of purchase, and awareness of government policies on the low fertility rate. Respondents who are interested in quality and freshness showed lower satisfaction with the quality of environmentally friendly agricultural products provided through the project, which suggests that it is necessary to continuously improve the quality of the products. Based on the results of this study, it is expected that the central and local governments, which operate the project, will strengthen the aspects with which the beneficiaries were satisfied and actively reflect opinions for improvement, presenting effective program operation directions in the future.