친환경농산물가공식품 소비확대정책 선호도 분석
An Analysis of Preference for Policy to Expand the Consumption of Environment-friendly Agricultural Processed Foods
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초록
이 연구의 주 목적은 친환경농산물가공식품 구입경험이 있는 소비자의 개별 특성과 이 식품의 소비확대 정책 선호 간 상관관계를 분석하는 데 있다. 연구의 목적을 달성하기 위해 소비자를 대상으로 친환경농산물 가공식품 소비실태를 조사하였고, 실증 분석을 위해 다항로짓모형(Multinominal logit model) 을 활용하였다. 분석결과는 인증제도 관리가 강화될 때 소비를 늘릴 의향이 있는 소비자는 인증마크를확인하는 응답자, 상대적으로 건강에 유익할 것으로 인식하는 응답자들인 것으로 나타났다. 가격이 인하될 때 소비를 늘릴 의향이 있는 소비자는 친환경가공식품 가격이 높다고 생각하는 응답자들, 친환경가공식품의 안전성에 만족하는 응답자들인 것으로 나타났다. 친환경농산물 가공식품 구매를 효과적으로확대시키기 위해서는 이러한 소비자의 개별특성을 고려하여 맞춤형으로 정책을 추진하는 것은 유용할것이다.
Abstract
The purpose of this study is to analyze the relationship between individual characteristics of consumers who have experienced purchasing environment-friendly agricultural processed foods and policies enlarging the consumption of the foods. To accomplish the objective of the study, a consumer survey was conducted. And the multinominal logit model was employed for an empirical analysis on determining the relationship between individual characteristics and policies. The analysis results showed that those who have the intention to increase their consumption of environment-friendly agricultural processed foods if the certification system is reinforced are ones who check certification marks or recognize that the foods are helpful to their health. And those who have the intention to increase their consumption if the price is lowered are ones who think that the price is high or are satisfied with the safety of the foods. Therefore, carrying forward policies considering individual characteristics of consumers would be useful to increase the consumption of the foods
참고문헌 (7)
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