소비자의 공정무역 실천행동에 대한 심리사회적 변수의 영향
The Effects of Psycho-social Variables on Consumers' Fair Trade Practice Behavior
2
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
The purpose of this study is to find the differences in fair trade practice behavior, according to socio-demographic variables and to analyze the effects of psycho-social variables on fair trade practice behavior. This study includes the psycho-social variables as materialism, altruism, ethical identity, and perceived consumer effectiveness. The results of this study are as follows. First, the mean score of consumers' fair trade practice behavior was 4.12 on a 7-point scale, which means that respondents performed fair trade practice behavior at the middle level. Second, in terms of socio-demographic variables, there was a significant difference only in an age. Third, fair trade practice behavior had positive correlations with each of altruism, ethical identity, and perceived consumer effectiveness. Finally, regression analyses showed that altruism, ethical identity, and perceived consumer effectiveness had positive effects on fair trade practice behavior, whereas materialism had a negative effect on fair trade practice behavior.
Abstract
The purpose of this study is to find the differences in fair trade practice behavior, according to socio-demographic variables and to analyze the effects of psycho-social variables on fair trade practice behavior. This study includes the psycho-social variables as materialism, altruism, ethical identity, and perceived consumer effectiveness. The results of this study are as follows. First, the mean score of consumers' fair trade practice behavior was 4.12 on a 7-point scale, which means that respondents performed fair trade practice behavior at the middle level. Second, in terms of socio-demographic variables, there was a significant difference only in an age. Third, fair trade practice behavior had positive correlations with each of altruism, ethical identity, and perceived consumer effectiveness. Finally, regression analyses showed that altruism, ethical identity, and perceived consumer effectiveness had positive effects on fair trade practice behavior, whereas materialism had a negative effect on fair trade practice behavior.
참고문헌 (23)
- Chun, K.H, "Good Consumption, Ethical Consumption", pp.393~ (2010), Sigmapress
- 차태훈, "공정무역 제품구매에 대한 탐색적 연구", 소비문화연구, 13(1), pp.1~20 (2010), 한국소비문화학회[DOI]
- 김영신, "공정무역에 대한 인지도, 구매경험도가 구매의도에 미치는 영향 - 대학생소비자를 중심으로 -", 소비자정책교육연구, 13(2), pp.29~29 (2017), 한국소비자정책교육학회[DOI]
- Embrain, "Consumer Survey about Fair Trade" (2015)
- 허은정, "소비자의 윤리적 소비행동과 관련요인 분석", 소비자학연구, 23(4), pp.105~130 (2012), 한국소비자학회
- Xiao Can Chen, "한 · 중 소비자의 공정무역에 대한 인식, 제품 구매의도와 소비자교육 요구", Family and Environment Research, 53(3), pp.279~291 (2015), 대한가정학회
- 홍성헌, "우리나라 대학생의 공정무역에 대한 인식과 구매의도 간의 관계 연구", 통상정보연구, 14(4), pp.107~128 (2012), 한국통상정보학회
- 허은정, "소비자의 윤리적 상품에 대한 태도 및 구매의도의 관련요인 분석", 소비자학연구, 22(2), pp.89~111 (2011), 한국소비자학회
- 김광석, "The Effect of Fair Trade on Consumer Behavior: In Terms of Ethical Consumerism", 경영학연구, 38(1), pp.295~315 (2009), 한국경영학회
- 고애란, "Ethical Fashion Consumer Behavior in Korea-Factors Influencing Ethical Fashion Consumption-", 한국의류학회지, 33(12), pp.1956~1964 (2009), 한국의류학회
- Loureiro, M, "Do Fair Trade and Eco-Labels in Coffee Wake Up the Consumer Science", Ecological Economics, 53, pp.129~138 (2005)
- 박선우, "공정무역커피 구매고객의 소비가치와 태도 및 행동의도와의 인과관계 연구: 윤리적 소비의식의 조절효과", 외식경영연구, 18(6), pp.181~203 (2015), 한국외식경영학회
- Shaw, D.S, "Ethics in Consumer Choice: A Multivariate Modeling Approach", European Journal of Marketing, 37(10), pp.1485~1489 (2003)
- 유소이, "공정무역커피에 대한 소비자 구매의도 분석", 농업경제연구, 52(3), pp.1~23 (2011), 한국농업경제학회
- Pelsmacker, P, "Fair-Trade Beliefs, Attitudes and Buying Behavior of Belgian Consumers", International Journal Nonprofit Voluntary Marking, 11(1), pp.125~138 (2006)
- 홍연금, "우리나라 윤리적 소비자에 대한 사례연구", 소비문화연구, 13(2), pp.1~25 (2010), 한국소비문화학회[DOI]
- 송인숙, "기혼 여성의 물질주의 성향과 비윤리적 상거래행동", 소비문화연구, 9(3), pp.185~206 (2006), 한국소비문화학회
- 제미경, "한국대학생과 미국대학생의 상거래 소비자 비윤리와 영향요인 비교분석", 소비자정책교육연구, 3(2), pp.83~99 (2007), 한국소비자정책교육학회
- 이승희, "패션 소비윤리에 영향을 미치는 변인에 관한 연구", 한국의류학회지, 31(1), pp.141~150 (2007), 한국의류학회
- 고정원, "소비자의 로하스 소비의식과 로하스 상품소비", 소비자학연구, 21(4), pp.89~112 (2010), 한국소비자학회
- Koh, A.R, "Ethical Consumer Behavior in Korea: Current Status and Future Prospects", Fashion Information and Technology, 6, pp.54~62 (2009)
- Shaw, D. S, "The Ethical Consumer", pp.137~153 (2006), Sage Publication
- 홍은실, "대학생 소비자의 윤리적 소비와 관련변인 : 교육경험변인과 사회심리적 변인의 효과를 중심으로", 한국가정관리학회지, 28(5), pp.131~149 (2010), 한국가정관리학회