Global marketing of Formula One: Local variations and geocentric marketing mix

키워드

참고문헌 (53)

1. Anderson, J. C., "Structural equation modelling in practice: A review and recommended two-step approach", Psychological bulletin, 103(3), pp.411~423 (1988)
2. Armstrong, G., "Marketing: An introduction" (2007), Prentice Hall
3. Bagozzi, R. P., "On the evaluation of structural equation models", Journal of the Academy of Marketing Science, 16(1), pp.74~94 (1988)
4. Byon, K. K., "Dimensions of general market demand associated with professional team sports: Development of a scale", Sport Management Review, 13(2), pp.142~ (2010)
5. Byon, K. K., "Impact of core and peripheral service quality on consumption behaviour of professional team sport spectators as mediated by perceived value", European Sport Management Quarterly, 13(2), pp.232~263 (2013)
6. Chalip, L., "The contruction and use of polysemic structures:Olympic lessons for sport marketing", Journal of Sport Management, 6(2), pp.87~98 (1992)
7. Constantinides, E., "The marketing mix revisited:Towards the 21st century marketing", Journal of Marketing Management, 22(3-4), pp.407~438 (2006)
8. Csikszentmihalyi, M., "Flow: The psychology of optimal experience" (1990), Harper & Row
9. Dawar, N., "A crosscultural study of interpersonal information exchange", Journal of international business studies, 27(3), pp.497~516 (1996)
10. Douglas, S. P., "Collaborative and iterative translation: An alternative approach to back translation", Journal of International Marketing, 15(1), pp.30~43 (2007)
11. Falt, E., "Sport and the environment", Environmental Health Perspectives, 114(5), pp.268~269 (2006)
12. Ferle, C. L., "Culture, attitudes, and media patterns in China, Taiwan, and the US: Balancing standardization and localization decisions", Journal of Global Marketing, 21(3), pp.191~205 (2008)
13. Finch, H., "The MIMIC model as a method for detecting DIF: Comparison with Mantel-Haenszel, SIBTEST, and the IRT likelihood ratio", Applied Psychological Measurement, 29(4), pp.278~295 (2005)
14. "Thrilling 2010 season boosts Formula One TV audiences" (2011)[URL]
15. "Understanding the sport" (2003)[URL]
16. Fornell, C., "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, 18(1), pp.39~50 (1981)
17. Fullerton, S, "The four domains of sports marketing: A conceptual framework", Sport Marketing Quarterly, 17(2), pp.90~108 (2008)
18. Funk, D. C., "The psychological continuum model: A conceptual framework for understanding an individual’s psychological connection to sport", Sport Management Review, 4(2), pp.119~150 (2001)
19. Han, S., "Consumer price sensitivity and price thresholds", Journal of Retailing, 77, pp.435~456 (2001)
20. "Wild ride: The sordid saga of how formula one racing came to texas" (2012)[URL]
21. Hofstede, G., "Culture’s consequences: International differences in work-related values" (1984), Sage
22. "So far so good in Korea" (2010)[URL]
23. Hu, L., "Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives", Structural Equation Modeling : A Multidisciplinary Journal, 6(1), pp.1~55 (1999)
24. Jackson, D. L., "Revisiting Sample Size and Number of Parameter Estimates: Some Support for the N:q Hypothesis", Structural Equation Modeling : A Multidisciplinary Journal, 10(1), pp.128~141 (2003)
25. "F1 Korean grand prix operating loss of 40 billion won criticized" (2012)[URL]
26. Kang, G. D., "Service quality dimensions:An examination of Grönroos’s service quality model", Managing Service Quality, 14(4), pp.266~277 (2004)
27. Kotabe, M., "Global marketing management" (2008), John Wiley & Sons
28. Lin, K. Y., "Dynamic pricing with real-time demand learning", European Journal of Operational Research, 174(1), pp.522~538 (2006)
29. Madrigal, R., "Measuring the multidimensional nature of sporting event performance consumption", Journal of Leisure Research, 38(3), pp.267~292 (2006)
30. Madrigal, R., "Handbook of consumer psychology", pp.857~876 (2008), Psychology Press
31. Maxham, J. G., "Service recovery’s influence on consumer satisfaction, positive word-of-mouth, and purchase intentions", Journal of Business Research, 54(1), pp.11~24 (2001)
32. McDonald, M, "Does bat day make cents? The effect of promotions on the demand for Major League Baseball", Journal of Sport Management, 14(1), pp.8~27 (2000)
33. Mooij, M. D., "Global marketing and advertising" (2009), Sage Publication
34. Mullin, B. J., "Sport marketing" (2007), Human Kinetics
35. Muthén, L. K., "Mplus (version 6.0)", ~ (2010)
36. Narayanan, S., "Return on investment implications for pharmaceutical promotional expenditures: The role of marketing-mix interactions", Journal of Marketing, 68(4), pp.90~105 (2004)
37. Porter, M. E., "Creating shared value", Harvard Business Review, 89, pp.62~77 (2011)
38. Porter, P. K., "The economic impact of the Olympic Games: Ex ante predictions and ex poste reality", Journal of Sport Management, 22, pp.470~486 (2008)
39. Raju, P. S., "Consumer behaviour in global markets:The ABCD paradigm and its application to eastern europe and the third world", Journal of Consumer Marketing, 12(5), pp.37~56 (1995)
40. Reichheld, F., "Zero defections: Quality comes to services", Harvard Business Review, 68, pp.105~111 (1990)
41. Ross, S. D., "Segmenting sport fans using brand associations: A cluster analysis", Sport Marketing Quarterly, 16(1), pp.15~24 (2007)
42. Satorra, A., "A scaled difference chi-square test statistic for moment structure analysis", Psychometrika, 66(4), pp.507~514 (2001)
43. "Red bull soars, but Ferrari is still Formula One’s most valuable team" (2012)[URL]
44. Solberg, H. A., "Major sport events and long-term tourism impacts", Journal of Sport Management, 21, pp.213~234 (2007)
45. "The Formula One’s environmental initiatives" (2010)[URL]
46. "Shanghai has extended its deal to host the Chinese Grand Prix for seven more years despite falling attendance, organisers said" (2011)[URL]
47. Trail, G., "The motivation scale for sport consumption: Assessment of the scale’s psychometric properties", Journal of Sport Behaviour, 24(1), pp.108~127 (2001)
48. Wakefield, K. L, "The effects of team loyalty and selected stadium factors on spectator attendance", Journal of Sport Management, 9(2), pp.153~172 (1995)
49. Xia, L., "The price is unfair! A conceptual framework of price fairness perceptions", Journal of Marketing, 68(4), pp.1~15 (2004)
50. Yan, D., "Are McNoodles and McDonald’s Kinship Connected? Effects of Linguistic Information on Consumers’ Categorization of New Products", Advances in Consumer Research, 35, pp.341~347 (2008)
51. Yoo, B., "An examination of selected marketing mix elements and brand equity", Journal of the Academy of Marketing Science, 28(2), pp.195~211 (2000)
52. Yoshida, M., "Customer satisfaction with game and service experiences: Antecedents and consequences", Journal of Sport Management, 24, pp.338~361 (2010)
53. Zeithaml, V., "The behavioural consequences of service quality", Journal of Marketing, 60, pp.31~46 (1996)

관련 논문AI추천