젠더화된 스펙타클 노동 - 고통과 유희의 자기계발

Abstract

This article tries to theoretically discuss the phenomena whereby the labor of women of today becomes a “spectacle”, in the perspective of feminist criticism. First, by referring Laura Mulvey’s insight about the “fetishism” of Marx and Freud, this article understands the objectification of images of women. Throughout the post-industrial society, images of women have become “spectacles” which can be replicated endlessly. Moreover, according to Guy Debord’s analysis, the “fetish” characterized as beauty would stick to a “woman” called a “star”. However, image-products of women who became “spectacles” make the labor of women invisible and “isolate” its laborers; women. In the same way, The spectacle-labor of girl-idol result in the isolation of their labor and the reinforcement of heterosexuality. Post-feminism, as a contemporary feminism, criticizes these kind of women’s images which have been sexualized and separated from the labor of women. Meanwhile, they explain their own movement with the logic of “self-governmentality” and the mechanisms that turn humans into human-resources.