정치인의 이미지 연구 - 제17대 대통령 선거를 중심으로 -
The Study of Politician's Image - Focus on 17th President Election -
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For the politicians, images are an important factor to decide preference. The preference plays an important role to voters when they make a decision. It is an important factor to analyze and use politician’s image because the features of 17th president election are media and images election. To know these images and features of politicians, I analyze the party’s images & presidential candidates’ images related to P.I. (President Identity) and use media & promotions of candidate strategies and then research into what factors affect the voters. Image making correlates with coordination and is a very important element to form image so I think politicians make images with the public is a requisite for success in elections. I am going to research how image making affects voters in election, 17th president election's feature and how mass media role is getting expanding and what factor is necessary to finish politician imagine.
Abstract
For the politicians, images are an important factor to decide preference. The preference plays an important role to voters when they make a decision. It is an important factor to analyze and use politician’s image because the features of 17th president election are media and images election. To know these images and features of politicians, I analyze the party’s images & presidential candidates’ images related to P.I. (President Identity) and use media & promotions of candidate strategies and then research into what factors affect the voters. Image making correlates with coordination and is a very important element to form image so I think politicians make images with the public is a requisite for success in elections. I am going to research how image making affects voters in election, 17th president election's feature and how mass media role is getting expanding and what factor is necessary to finish politician imagine.
참고문헌 (17)
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