메이크업 이미지에 따른 시각 반응 평가
Visual response assessment according to Make-up image
1
조회
0
다운로드
7
인용
0
참고문헌
키워드
초록
In modern times, the use of makeup has expanded into advertising. Taking a broad perspective, makeup can be classified into categories of beauty and art. Recently, it has been used for professional purposes. Therefore, this study has attempted to analyze changes in pupil responses and cognitive & emotional responses to beauty makeup and art makeup images and come up with an effective plan in order to enhance the use of makeup in the production of corporate advertisements. For visual and cognitive & emotional responses of a college group to beauty makeup and art makeup images, the visual measurement test was performed and a questionnaire was given. The following results were obtained:When pupil changes were measured after proposing beauty makeup, art makeup and dot image stimuli through slides, vision changes (papillary reaction) were responded to all image types. In particular, the greatest dilatation of the pupil was observed in response to art makeup images. The difference in recognition and emotion response and advertisement attitude elements depending on makeup styles was compared with 20 subjects. The art makeup showed higher scores in artistic value in recognition response, decorative value in emotion response and interest, attentiveness and negativity in advertisement attitudes than beauty makeup.
Abstract
In modern times, the use of makeup has expanded into advertising. Taking a broad perspective, makeup can be classified into categories of beauty and art. Recently, it has been used for professional purposes. Therefore, this study has attempted to analyze changes in pupil responses and cognitive & emotional responses to beauty makeup and art makeup images and come up with an effective plan in order to enhance the use of makeup in the production of corporate advertisements. For visual and cognitive & emotional responses of a college group to beauty makeup and art makeup images, the visual measurement test was performed and a questionnaire was given. The following results were obtained:When pupil changes were measured after proposing beauty makeup, art makeup and dot image stimuli through slides, vision changes (papillary reaction) were responded to all image types. In particular, the greatest dilatation of the pupil was observed in response to art makeup images. The difference in recognition and emotion response and advertisement attitude elements depending on makeup styles was compared with 20 subjects. The art makeup showed higher scores in artistic value in recognition response, decorative value in emotion response and interest, attentiveness and negativity in advertisement attitudes than beauty makeup.
참고문헌 (11)
- 정연자, "아트 메이크업에 표현된 일루젼(Illusion)의 이미지", 한국인체미용예술학회지, 12(2), pp.229~242 (2011), 한국인체미용예술학회
- 이현숙, "화장품 광고에 표현된 메이크업 디자인에 관한 연구 -2003~2007년 Season Look을 중심으로-", 한국인체미용예술학회지, 10(2), pp.63~76 (2009), 한국인체미용예술학회
- Bradley, M. M., "Measuring Emotion: behavior, feeling, and physiology, incognitive neurosciences of emotion" (2000), Oxford University Press
- Hess. E. H., "Pupil size in relation to interest value of visual stimuli", Science, 152, pp.349~350 (1960)
- 김용석, "차량 시뮬레이터를 이용한 운전자의 주의 분산에 관한 연구", 석사, 전자제어시스템, pp.2011
- Kenneth Holmqvist MN, "Eye Tracking, A comprehensive Guide to Methods and Measures", ~ (2011)
- 김진숙, "눈의 해부학", pp.82~192 (2011), 청구문화사
- 김선지, "아트마케팅이 소비자 반응과 태도에 미치는 영향에 관한 연구 : 프라다 트랜스포머를 중심으로", 석사, 광고디자인, pp.2010
- 김수찬, "영상을 이용한 실시간 3차원 안구 운동 측정", 박사, 의공학, pp.2003
- 남문현, "인간의 saccade 안구운동계에 대한 정보처리 특성", 박사, 전기공학과, pp.1975
- 방효진, "뷰티메이크업과 아트메이크업의 특성 비교", 한국인체미용예술학회지, 13(1), pp.121~135 (2012), 한국인체미용예술학회