스파에 대한 인식과 실태에 관한 연구

Abstract

Thanks to economic growth, people’s quality of life has improved. With the growing interest in aesthetics and a healthy and happy lifestyle, the spa industry has become more popular. Nowadays, a spa is more than just a space for rest. Various types of spas have been developed, providing customized services based on customer needs for aesthetics and wellness. This study aimed to provide accurate information about and help people have better understanding of spas by investigating people’s awareness of spas, their patterns of use thereof and service satisfaction among adult women in their 20-50s. For data analysis, Statistical Package for the Social Science (SPSS) WIN 21.0 was used. The study results found the following: First, when asked if they had heard of spa treatment, 76.0% said ‘Yes’. When asked what comes first to mind for a spa, 47.5% responded ‘resort spa. In addition, 71.5% of respondents felt that a spa treatment is needed whey they are tired. Second, when asked if they had ever had a spa treatment before, 63.0% said, ‘Yes’. In terms of the reasons for getting a spa treatment, “to relieve stress” was most responded (43.3%). Third, when asked what type of spa facility they use, 34.9% responded, ‘premium hotel spa’. This study attempted to suggest a direction for the growth and popularization of the spa industry by offering better spa services and programs to potential customers.