K-뷰티의 확산과 헤어산업의 세계화 연구

Abstract

This study explores the strategies for expanding K-Beauty and globalizing the Korean hair industry, analyzing Korea’s key growth drivers and potential for international development. Over the past two decades, Korea’s cosmetics industry has achieved an average growth rate of 4.8 times, with cosmetic exports reaching US 5.5 billion dollars in the first half of 2025, a 14.9% increase compared to the previous year. This remarkable growth has been fueled by the convergence of K-Beauty with Korean Wave (the global popularity of Korean culture) content such as K-pop and K-dramas, as well as by active consumer participation through digital platforms including social media and YouTube. K-Beauty has demonstrated considerable economic and social influence in the global market through its culturally integrated brand power, while digital beauty culture, driven by influencers and consumers, continues to expand worldwide. At the same time, the Korean hair industry has enhanced its competitiveness through technological innovation, artistry, personalized services, eco-friendly trends, and AI-based convergence solutions. However, further progress is needed in R&D and marketing capacity, digital platform utilization, and ESG-based management. Governmental policy support, global localization strategies, and professional talent development are identified as essential factors for sustainable growth. This study offers strategic perspectives and practical implications for the future advancement of K-Beauty and the Korean hair industry in the global market