온라인 선거운동 규제에 대한 연구

Abstract

Recently, social network services(SNS) such as YouTube, Facebook, and Twitter have been activated due to the development of information and communication technology, and the political influence of the Internet and SNS is also expanding. These changes are also taking place in elections, and campaigns are taking place in a new communication environment that reflects the times. Conventional campaigns have been conducted face to face with each other, but recently online campaigns have been conducted in various ways, including the Internet, e-mail, YouTube, Facebook and Twitter, in line with the development of information and communication technology and the introduction of smart devices, and online campaigns are an important part of today's various campaign methods. Online campaigns have features of openness, interaction, ease of access and diversity. Therefore, the concept of existing campaigns cannot be applied directly to online campaigns. The Public Official Election Act provides for the online election reporting review committee, correction and counter-reporting of Internet media companies, prohibition of spreading and slandering false information using information and communications networks, real-name Internet system, and Internet advertising. Under the Public Official Election Act, the contents of online campaigns should be reviewed as a regulatory approach to campaigns that reflect changes in information and communication technology, including the Internet, focusing on the ideology of guaranteeing freedom of elections and ensuring fairness in elections. Thus, in order to regulate online campaigns in accordance with social changes, various media outlets, including social networking sites, will have to consider their characteristics. Also, the regulation of online campaigns should be a way to ensure the people's freedom of political expression as much as possible. The development of science and technology can lead to problems that are difficult to specify the scope of online campaigns. Therefore, the harmonized regulatory measures of electoral fairness and the freedom of people's campaigns should be sought.