Comparative exploration of selfie editing behavior among Instagram users in South Korea and the United States
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SNS platforms such as Instagram and TikTok are gaining popularity due to their focus on image-centric content. Instagram, a highly popular platform among millennial women, features influencers who have a large number of followers and regularly share photographs showcasing their lifestyle, resulting in substantial economic earnings. In contrast to renowned artists, they engage in intimate communication with regular users and often share similar perspectives, so exerting a more significant influence. Instagram photos are frequently edited using numerous programs. The study analyzed selfie photographs posted on Instagram by using hashtags for typical locations in South Korea and the United States. AI-based systems were employed to extract pixel values that signify the area of the face that was fixed and the extent of the correction. Statistically, it has been discovered that there are considerable variations in face-imaging behavior across different cultures, particularly in the areas of the cheek and mouth. These findings indicate that individuals from Eastern cultures are more susceptible to social influence compared to those from Western cultures and are increasingly striving for an ideal standard of beauty.
Abstract
SNS platforms such as Instagram and TikTok are gaining popularity due to their focus on image-centric content. Instagram, a highly popular platform among millennial women, features influencers who have a large number of followers and regularly share photographs showcasing their lifestyle, resulting in substantial economic earnings. In contrast to renowned artists, they engage in intimate communication with regular users and often share similar perspectives, so exerting a more significant influence. Instagram photos are frequently edited using numerous programs. The study analyzed selfie photographs posted on Instagram by using hashtags for typical locations in South Korea and the United States. AI-based systems were employed to extract pixel values that signify the area of the face that was fixed and the extent of the correction. Statistically, it has been discovered that there are considerable variations in face-imaging behavior across different cultures, particularly in the areas of the cheek and mouth. These findings indicate that individuals from Eastern cultures are more susceptible to social influence compared to those from Western cultures and are increasingly striving for an ideal standard of beauty.
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