혼합연구를 활용한 세대별, 성별에 따른 셀피보정인식 차이 분석
Analysis on the Differences in Self-editing Awareness by Generation and Gender using Mixed Methods
1
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
The purpose of this study is to determine the dimension of selfie-editing awareness and to clarify the difference in perspective on selfie-editing according to generation and gender. Therefore, a mixed method study combining qualitative and quantitative research was conducted, and the results are summarized as follows. First, selfie-editing, defined as a means to complement one’s appearance regardless of generation and gender, is recognized as a socially important competency for individuals. Second, just as personal standards regarding ideal beauty differ, a difference in perception regarding the degree of selfie-editing was also observed. Finally, selfie-editing is an index that can be used to identify trends and can be regarded as a standard for use in determining the standards of beauty, sensibility, and taste pursued by the current generation. This study is meaningful in that it provides a objective perspective on selfieediting, compared with previous studies that focused only on negative views regarding selfie-editin
Abstract
The purpose of this study is to determine the dimension of selfie-editing awareness and to clarify the difference in perspective on selfie-editing according to generation and gender. Therefore, a mixed method study combining qualitative and quantitative research was conducted, and the results are summarized as follows. First, selfie-editing, defined as a means to complement one’s appearance regardless of generation and gender, is recognized as a socially important competency for individuals. Second, just as personal standards regarding ideal beauty differ, a difference in perception regarding the degree of selfie-editing was also observed. Finally, selfie-editing is an index that can be used to identify trends and can be regarded as a standard for use in determining the standards of beauty, sensibility, and taste pursued by the current generation. This study is meaningful in that it provides a objective perspective on selfieediting, compared with previous studies that focused only on negative views regarding selfie-editin
참고문헌 (21)
- 안서연, "셀프카메라(Self-Camera)행위가 20대 여성들의 외모 존중감, 자기노출 욕구, 외모개선 욕구 및 사회적 자기효능감에 미치는 영향:프로테우스 효과를 중심으로", 사이버커뮤니케이션학보, 33(2), pp.87~123 (2016), 사이버커뮤니케이션학회
- Bergman SM, "Millennials, narcissism, and social networking : what narcissists do on social networking sites and why", Pers Individl Diffe, 50, pp.706~711 (2011)[DOI]
- Choi IY, "The effects of the continuance intention to use instagram camera applications", Master, Department of Advertising and Public Relations, pp.2018
- Choo MA, "The influence of customers’ uniqueness needs for self-expression and its effect on their purchase intention: moderating effect of innovativeness", J New Ind Bus, 31, pp.73~93 (2010)
- Curra T, "Perfectionism is increasing over time: a meta-analysis of birth cohort differences from 1989 to 2016", Psychol Bull, 145, pp.410~429 (2019)[DOI]
- Henderson-King D, "Acceptance of cosmetic surgery : scale development and validation", Body Image, 2, pp.137~149 (2005)[DOI]
- 강은미, "코로나19 확산에 따른 패션 인식 변화 -2019년과 2020년 비교를 중심으로-", 한국디자인문화학회지, 27(1), pp.15~27 (2021), 한국디자인문화학회
- 김동섭, "자기제시와 자기표현 태도가 SNS 셀피 행동에 미치는 영향", 한국의류산업학회지, 19(6), pp.701~711 (2017), 한국의류산업학회[DOI]
- 김나영, "서비스디자인 방법론을 활용한 Z세대 남성 화장품 브랜드 전략 연구 - 비아체를 중심으로 -", 상품문화디자인학연구, (64), pp.1~10 (2021), 한국상품문화디자인학회
- Koliska M, "Selfies: witnessing and participatory journalism with a point of view", Int J Commu, 9, pp.1672~1685 (2015)
- Korea Marketing Association, "2017 Digital marketing trend", Marketing, 51, pp.26~41 (2017)
- 이민선, "남성의 소셜 미디어 셀피 활동과 근육 및 신체 지방 불만족에 관한 연구", 한국의류학회지, 45(3), pp.510~524 (2021), 한국의류학회[DOI]
- McLean SA, "Photoshopping the selfie : self photo editing and photo investment are associated with body dissatisfaction in adolescent girls", Int J Eating Disorders, 48, pp.1132~1140 (2015)[DOI]
- 오현숙, "소셜 미디어가 여대생의 신체 이미지 형성에 미치는 영향: 페이스북의 소셜 그루밍(social grooming) 활동을 중심으로", 광고연구, (115), pp.421~450 (2017), 한국광고홍보학회[DOI]
- 박혜숙, "신세대 특성과 라이프 스타일 연구 - Z세대를 중심으로 -", 인문사회 21, 7(6), pp.753~767 (2016), 인문사회 21[DOI]
- 박주하, "Z세대의 독특성 욕구와 유행 선도력이 패션 제품의 상징적 소비에 미치는 영향", 한국패션디자인학회지, 22(4), pp.19~35 (2022), 한국패션디자인학회
- Pounders K, "Insight into the motivation of selfie postings: impression management and self-esteem", European J Marketing, 50, pp.1879~1892 (2016)[DOI]
- Schau HJ, "We are what we post? self-presentation in personal web space", J Con Res, 30, pp.385~404 (2003)[DOI]
- 신승현, "셀피 경험자의 외모의 사회비교, 내면화가 셀피 에디팅, 외모관리행동, 성형 의도에 미치는 영향 -20-30대 여성을 대상으로-", 한국디자인문화학회지, 27(4), pp.263~273 (2021), 한국디자인문화학회
- Storr W, "Selfie", pp.378~ (2021), Geulhangari
- Vashi NA, "Dysmorphophobia and the wolf man", JAMA Dermatol, 153, pp.1031~ (2017)[DOI]