뷰티카메라 앱 사용자의 사용지속도가 외모관심도와 뷰티관리행동에 미치는 영향

Abstract

With the advancement of digital technology, the utilization of mobile beauty applications, functioning as a tool for self-expression through social networking services (SNS), has also significantly increased. This phenomenon has consequently heightened concern over physical appearance and has led to increased engagement in beauty-related behaviors. This study examined the influence of consistent use of beauty applications on appearance and beauty management behaviors. To this end, a survey was administered to individuals who actively use beauty apps. Data collection was conducted from November 11 to November 30, 2024. Atotal of 260 responses were subjected to statistical analysis. Using SPSS version 28.0, frequency, factor, reliability, and regression analyseswere performed. The findings revealedthat the frequentuse of mobile beauty applications exerts a significantly positive effect on appearance interest. Moreover, it was confirmed that continuoususage also positively influences beauty management behaviors. Interest inappearance wasalsofound to have a positive impact on beauty management behaviors. These results suggest that a better understanding of appearance-related concerns and beauty behaviors can contribute to the development of personalized beauty services, thereforepromoting sustained engagement in beauty management practices. Furthermore, the findings of this study offer meaningful implications for future research on beauty culture in the digital age.