명성의 지배서열: 유명인의 몰락을 대하는 진화심리 연구
Hierarchy of Reputation: Evolutionary psychology toward fall of famous people
0
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
이 연구는 명성에 대한 진화심리학적 접근을 시도한다. 학제적 분석을 통해 명성에 대한 새로운 이해와 피알이론개발의 토대를 마련하는 것이 목적이다. 그 첫 단계로 Tall Puppy Scale을 활용해 유명인에 대한 한국인의 일반적 태도를 측정한다. 유명인에 대한 지지보상과 몰락선호를 검증하고 한국의 결과를 호주의 것과 설문을 통해 비교한다. 성공한 유명인들에 대한 한국인들의 태도는 호주인들보다 첨예했다. 포용성은 낮았고, 공격성은 높았다. 보상선호와 몰락선호를 함께 고려했을 때 한국인의 명성서열심리는 호주인들보다 6배 이상 공격적이었다. 명성서열심리를 설명하는 제1변수는 자존감이었다. 자존감이 높은 사람들은 성공한 유명인에 대해 관대하고 그들의 사회적 필요성에도 공감하고 있었다. 남성보다 여성이, 나이가 많을수록, 친구가 적을수록, 의사표현에 소극적일수록, 그리고 느끼는 경쟁이 치열할수록 유명인에 대한 공격성향이 강한 것으로 드러났다. 개인의 자존감은 명성의 진화심리를 이해하는 핵심 척도였다.
Abstract
This is a study of reputation from the perspective of evolutionary psychology. To start a theory building process in PR, Tall Puppy scale is examined using dominance hierarchy and reputation hierarchy. Tall Puppy scale is a measure toward highly successful, thus famous people. when they fall. The result showed that Koreans have negative attitude toward famous people 8times more and prefer their fall than Austrailians. The number one variable to explain the psychology of reputation hierarchy was self-esteem. It was strongly correlated with reputation hierarchy attitude. People with higher self-esteem were more generous about famous figures when people with low self-esteem prefer more the fall of tall puppies. A discussion for reputation hierarchy theory is followed.
참고문헌 (31)
- B. H. Kim, "PR research 20 years" (2016), Communication Books
- M. Dues, "Boxing Plato’s Shadow" (2012), Communicactionbooks
- M. Ferguson, "Building Theory in Public Relations: Inter-organizational relationships", Paper presented at the annual conference of the AEJMC (1984)
- 조정열, "피알 연구이론의 메타분석 2003-2012", 디지털융복합연구, 13(5), pp.51~59 (2015), 한국디지털정책학회[DOI]
- E. O. Wilson, "Sociobiology : The new synthesis" (1975), Harvard University Press
- D. L Schacter, "Psychology", pp.26~27 (2007), Worth Publishers
- Jaime C. Confer, "Evolutionary psychology: Controversies, questions, prospects, and limitations.", American Psychologist, 65(2), pp.110~126 (2010), American Psychological Association (APA)[DOI]
- 김성한, "강간에 대한 진화심리학의 설명 비판은 타당한가?", 철학, (89), pp.141~169 (2006), 한국철학회
- D. Jang, "War of Religion : Is there future for religion?" (2009), Science Books
- D. An., "A study of media effect measured through evolutionary pshchology and neuroscience", A paper presented to the annual conference at the Korean Society for Journalism & Communication Studies, pp.82~93 (2011)
- 이흥표, "지각된 사회적 평판의 구성요소：진화심리학적 추론", 한국심리학회지: 사회및성격, 20(3), pp.1~16 (2006), 한국사회및성격심리학회
- P. Gilbert., "The relationship of shame, social anxiety and depression : The role of the evaluation of social rank", Clinical Psychology and Psychotherapy, 7, pp.174~189 (2000)
- D. Cummins, "The evolution of mind" (1999), Oxford University Press
- P. Salovey, "Some antecedents and consequences of social comparison jealousy", Journal of personality and social psychology, 47(4), pp.780~792 (1994)
- S. N. Kalyvas., "The changing Character of War", pp.202~219 (2011), Oxford University Press
- R. Sapolsky, "Rank-related differences in cardiovascular function among wild baboons : Role of sensitivity to glucocorticoids", American Journal of Primatology, 32(4), pp.261~275 (1994)
- I. D. Chase, "Individual Differences Versus Social Dynamics in the formation of Animal Dominance Hierarchies", Proceedings of the national academy of Schiences, 99(8), pp.5744~5749 (2002)
- I. D. Chase, "Two’s company, Three’s a crowd : Differences in Dominance Relationships in Isolated Versus Socially Embedded Pairs of Fish", Behaviour, 140, pp.1193~1217 (2003)
- R. Huber, "Dynamic Interactions of behavior and Amine Neurochemistry in acquisition and maintenance of social rank in crayfish", Brain, Behavior and Evolution, 57, pp.271~282 (2001)
- P. Hedström., "Dissecting the social: On The principles of Analytical Sociology" (2005), Cambridge University Press
- S. Kalyvas., "The oxford handbook of Analytical Sociology", Online Publication Date Jun 2017, ~ (2017)
- S. J. Gould, "The structure of evolutionary theory" (2002), Harvard University Press
- J. Henrich, "The evolution of prestige : Freely conferred deference as a mechanism for enhancing the benefit of cultural transmission", Evolution and Human Behavior, 22(3), pp.165~196 (2001)
- D. Buss., "Evolutionary Psychology: The new science of the Mind" (2012), Pearson Education Inc. publishing
- A. Smith, "Turtle hunting and tombstone opening : Public generosity as signaling", Evolution and Human Behavior, 21, pp.245~261 (2000)
- N. Feather., "Attitude towards high achievers and reactions to their fall : Theory and research concerning tall poppies", Advances in Experimental Social Psychology, 26, pp.1~73 (1994)
- J. Barkow., "Sex, and status : Biological approaches to mind and culture" (1989), University of Toronto Press
- M. R. Leary., "Making Sense of Self-Esteem", Current Directions in Psychological Science, 8(1), pp.32~35 (1999)
- M. R. Leary, "Calibrating the sociometer : The relationship between interpersonal appraisals and state self-esteem", Journal of Personality and Social Psychology, 74(5), pp.1290~1299 (1999)
- M. R. Leary., "Sociometer Theory and The Pursuit of Relational Value : Getting to the Root of Self-Esteem", European Review of Social Psychology, 16, pp.75~111 (2005)
- D. P. Schmitt., "Sociosexuality from Argentina to Zimbabwe : A 48 nation study of sex, culture, and strategies of human mating", Behavioral and Brain Science, 28, pp.247~311 (2005)