온라인 플랫폼의 규제에 따른 이해관계 분석과 정책적 시사점
Analyzing stakeholders and policy implications of online platform regulations
0
조회
0
다운로드
7
인용
0
참고문헌
키워드
초록
온라인플랫폼들의 영향력은 더할 나위 없이 커지며 이들의 막강해진 시장지배력에 대한 규제가 필요하다는 목소리가 높아지고 있다. 국내에서도 플랫폼의 시장지배적 지위 남용과 관련된 다양한 이슈들이 논의되고 있으며 현재 온라인플랫폼 공정화법이 국무회의를 통과한 상황이다. 이에 본 연구에서는 온라인플랫폼 규제를 다양한 이해관계자의 관점으로 바라보고 정책적 방향성을 짚어보고자 한다. 먼저 플랫폼기업이 채택하고 있는 경쟁전략들과 기업결합으로 야기될 수 있는 문제들을 살펴본 후, 온라인플랫폼에 대한 규제가 이해관계자에게 미치는 영향을 플랫폼사업자, 입점업체, 소비자의 관점에서 분석하였다. 본 연구는 온라인플랫폼 규제를 제정함에 있어서 자국플랫폼을 통한 국가경쟁력 향상이라는 경쟁적 이점이 고려되어야함을 강조하고 입점업체 및 소비자 보호를 대변하고자 하는 현재의 온라인플랫폼규제를 보다 균형잡힌 시각으로 바라볼 기회를 제공하고자 한다.
Abstract
The influence of online platforms has become even more powerful than ever and there has been growing calls to regulate its enormous market power. Issues relating to platform monopolies have been discussed in Korea and recently the Online Platform Intermediary Transactions Fairness Bill has passed the Cabinet Council. Thus, we aim to analyze online platform regulations from stakeholder perspective and then address the regulatory direction. We first investigate the consequences of platform strategies including mergers that platform owners take. In addition, we inspect the possible effects of online platform regulations on its stakeholders. Our research can contribute to having a more balanced view on the online platform regulation that is somewhat in the favor of protecting platform complementors and consumers.
참고문헌 (35)
- "Competition Policy in a Globalized, Digitalized Economy" (2019)[URL]
- 송태원, "온라인 플랫폼 기업의 수평적 기업결합 연구- 배달앱 기업결합 사례를 글감으로 하여 -", 법학연구, 23(1), pp.189~220 (2020), 법학연구소[DOI]
- 홍대식, "온라인 플랫폼과 공정경제 정책 ― 거래공정화 규제의 쟁점 ―", 법학연구, 31(1), pp.317~352 (2021), 법학연구원[DOI]
- K. J. Boudreau, "Unpaid crowd complementors: the platform network effect mirage", Strategic Management Journal, 36(12), pp.1761~1777 (2015)[DOI]
- 서정, "플랫폼의 시장획정과 시장지배력에 관한 쟁점", 경쟁법연구, 42, pp.3~32 (2020), 한국경쟁법학회[DOI]
- 박미영, "온라인 플랫폼 규제를 위한 플랫폼 작용의 이해 필요성", 유통법연구, 5(2), pp.111~141 (2018), 한국유통법학회
- H. S. Son, "Review of the competitive effect of digital platform operators' zero-pricing" (2019), Korea Fair Trade Mediation Agency
- Richard A. Posner, "Antitrust in the new economy", Antitrust Law Journal, 68(3), pp.925~943 (2001)
- 홍명수, "끼워팔기(Tying)와 결합판매(Bundling)의 규제법리의 비교와 규제체계 정립에 관한 고찰", 규제연구, 15(1), pp.157~188 (2006), 한국규제학회
- K. Y. Choi, "Economics of Digital Platforms I :Competition issues in the digital market in the era of big data and AI" (2020), KISDI
- P. Van Cayseele, "Merger analysis in two-sided markets: the Belgian newspaper industry", Review of Industrial Organization, 54(3), pp.509~541 (2019)[DOI]
- Dog eat dog: measuring network effects using a digital platform merger, "C. Farronato", National Bureau of Economic Research, ~, pp.Working paper 28047 (2020)
- The antitrust analysis of multi-sided platform businesses, "D. Evans", National Bureau of Economic Research, ~, pp.Working paper 18783 (2013)
- Understanding online platform competition: common misunderstandings, "D. O’Connor", Social Science Research Network, ~ (2016)
- Market Definition of Platform Markets, "R. Dewenter", Helmut Schmidt University, ~, pp.Working Paper 176 (2017), 2017
- Y. Park, "Changes in Market Structure when Introducing Mobile Platforms" (2017), KIET
- "Rethinking Antitrust Tools for Multi-Sided Platforms 2018" (2018)[URL]
- J. Correia-da-Silva, "Horizontal mergers between multisided platforms: insights from Cournot competition", Journal of Economics & Management Strategy, 28(1), pp.109~124 (2019)[DOI]
- A. Cosnita-Langlais, "Upward pricing pressure in two-sided markets:incorporating rebalancing effects", International Journal of Industrial Organization, 74 (2021)[DOI]
- Platform mergers: lessons from a case in the digital TV market, "M. Ivaldi", CEPR, ~, pp.CEPR Discussion Papers 14895 (2020)
- G. Niels, "Transaction versus non-transaction platforms: a flase dichotomy in two-sided market definition", Journal of Competition Law & Economics, 15(2–3), pp.327~357 (2019)[DOI]
- Assessing monopoly power or dominance in platform markets, "K. Wong-Ervin", Social Science Research Network, ~ (2020)
- M. C. Wasastjerna, "The role of big data and digital privacy in merger review", European Competition Journal, 14(2–3), pp.417~444 (2018)[DOI]
- Merger policy in digital markets: an ex-post assessment, "E. Argentesi", Center for Economic Studies and ifo Institute, ~, pp.CESifo Working Paper No. 7985 (2019)
- A. Gautier, "Mergers in the digital economy", Information Economics and Policy, pp.100890~ (2020)[DOI]
- How to measure privacy-related consumer harm in merger analysis? a critical reassessment of the EU Commission’s merger control in data-driven markets, "E. Deutscher", Social Science Research Network, ~, pp.SSRN Scholarly Paper ID 3075200 (2017)
- M. C. Buiten, "New Developments in Competition Law and Economics. Economic Analysis of Law in European Legal Scholarship vol 7" (2019), Springer
- Big mistakes regarding big data, "D. S. Tucker", The Antitrust Source, 1~12 (2014)
- 주진열, "Market Definition, Antitrust Error, and Digital Platforms in Korean Competition Law and Policy", 법학연구, 61(3), pp.225~264 (2020), 법학연구소[DOI]
- D. Cutolo, "Competing on Platforms Issues in New Strategies for the Platform Economic", MIT Sloan Management Review, 62(3) (2021)
- R. Schmalensee, "Industrial organization of markets with two-sided platforms", Competition Policy International, 3, pp.151~179 (2007)
- Why the dynamics of competition for online platforms leads to sleepless nights but not sleepy monopolies, "D. S. Evans", Social Science Research Network, ~, pp.SSRN Scholarly Paper ID 3009438 (2017)
- P. Belleflamme, "Platform competition:who benefits from multihoming?", International Journal of Industrial Organization, 64, pp.1~26 (2019)[DOI]
- B. Jullien, "The economics of platforms: a theory guide for competition policy", Information Economics and Policy, pp.100880~ (2020)[DOI]
- J. Pohle, "A new key concept of digital policy in Germany and Europe" (2020), Konrad-Adenauer-Stiftung