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기업 간 인터넷 거래 시스템이 구매자-공급자 관계와 기업의 성과에 미치는 영향에 관한 연구

A Study on the Effect of Internet Transaction Systems on Buyer-Supplier Relationships and Corporate Performance

김수욱|오수정
한국산업경영학회 (Korean Association Of Industrial Business Administrarion)|2010.02|경영연구 (Journal of Business Research)|제25권 제1호|pp. 247-279|DOI 10.22903/jbr.2010.25.1.247

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참고문헌

키워드

기업성과구매자-공급자 관계Corporate PerformanceBuyer-Supplier Relationship인터넷 거래 시스템Internet Transaction System
주제분류경영학

초록

정보기술의 발달은 공급사슬상에 존재하는 구성원들의 관계를 바꾸거나 변화시킴으로써 전세계 많은 기업들에게 새로운 기회와 도전을 제공하고 있는데, 이와 같이 정보기술의 발달을 통해 기존 공급사슬상의 관계를 변화시키는데 주요한 역할을 하는 것이 바로 인터넷 거래 시스템이다. 그러나 최근 몇 년간 인터넷 거래시스템의 이용이 예상보다 성과를 거두지 못하고 실패하였다고 보고되기도 하였다. 이러한 결과는 인터넷 거래시스템의 주요 목표 중 하나가 더 많은 잠재적 파트너들을 찾고, 참여자들의 경쟁을 통해 파트너를 선정함으로써, 시장의 효율성을 도모하는 것인 반면 공급사슬적 측면에서 가장 주요하게 간주되고 있는 전략은 공급자의 수를 제한하고 긴밀하게 유지하고 협력함으로써 효율을 도모하는 것이기 때문에 관점과 차이를 보인다는 것이다. 따라서 본 연구에서는 인터넷 거래시스템의 이용이 구매자-공급자 관계에 어떠한 영향을 주며, 기업들의 운영적 성과와 재무적 성과가 이러한 구매자-공급자 관계의 변화에 의해서 어떻게 달라지는지를 그리고 기존의 구매자-공급자의 관계가 어떠한 조절적 역할을 하는지 실증분석을 통해 알아보고자 하였다. 분석결과 기업 간 인터넷 거래는 구매자-공급자 관계를 보다 긴밀하고 협력적으로 만들어 궁극적으로 기업의 운영적 성과와 재무적 성과에 긍정적인 영향을 미치고 있는 것으로 나타났다. 그러나 이러한 구매자-공급자 관계 향상은 재무적인 성과 보다는 운영적인 성과에 있어 더 큰 향상을 보이는 것으로 나타났으며 이러한 부분이 기존의 많은 연구에서 e-marketplace의 성과 부진의 이유로 평가되었다고 판단된다. 또한 인터넷 거래시스템의 이용은 기존의 관계가 협력적 관계의 경우 좀 더 긴밀한 관계 구축을 가능하게 하는 것으로 나타나 장기적으로 e-SCM과 같은 효과를 가져올 수 있을 것으로 판단되며, 기존의 관계가 견제적 관계의 경우도 관계향상을 통한 운영성과의 향상은 높게 나타나는 것으로 분석되었다.

Abstract

Advances in information technology have introduced new opportunities and challenges for businesses around the world, because they have facilitated both an increase in separation or removal of previous links in supply chains and used innovatively have led to new forms of relations becoming possible. And it is the and widespread use of the internet that has played a major role of changing the relation in the existing supply chain. However, some precedent researches have insisted that internet transaction system has affected negatively the result of the supply chain. The reason is while one of the major goal of internet transaction system is promote market efficiency through searching more trading partners, the important strategy of SCM is reducing trading partners to keep more close relations to improving collaboration between buyer and supplier. Therefore, the purpose of the study was to find out through the empirical study how the establishment and use of internet transaction system can affect the relationship between buyer and supplier, and how the operational and financial results of the industries can be changed depending on the relation between buyers and suppliers. As the results of the analysis, it was indicated that the internet transaction among the industries had the positive influence on the operational and financial results of the industries in the end. It made the relationship between buyer and supplier closer and more cooperative than ever. But it was also shown that in the relationship between buyer and supplier, the operational result had much more improved than the financial result, and this could be attributed to the reasons for the poor performance of internet transaction system in the many existing studies. In addition, as the use of internet transaction system was shown to be able to establish closer relation in the case of partnership relation, it was estimated that the effect like e-SCM would be brought in the long term, and it was also analyzed that in the case of arm’s length relation, the operational performance had been highly enhanced through the improvement of the relation.

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