항공노선의 가치측정모형 개발 연구

Abstract

The air route value has become one of the most important measurement tools in air traffic system. Though researchers have shown considerable interest in the measurement of the air route value construct, a methodological gap still remains and a certain ambiguity in determining the dimensions that form the construct exist in most studies. The purpose of this study is to investigate air route value through the development and validation of the air route value scale by using a structured technique - analytic hierarchy process (AHP), on the basis of the comparative analysis with other literature from the conceptual as well as theoretical perspective. The measurement criteria include route demand, airport capacity, and hinterland or catchment area of its airport. The factors of route air value are further classified as the seats provided on the route, number of domestic and international routes, population and GRDP of the airport catchment area. Based on the parenting literature, this study firstly defines air route value and secondly the key factors that determine the air route value. Using an AHP technique for 24 expert opinions in the transport field, the weighted value of each factor was calculated. The study results show that most important value was the number of seats provided (0.462) and GRDP of its airport hinterland (0.209) was the second most important value. The least weighted factor was the number of domestic routes (0.028). This study also confirms that each air route value can be measured considering the weighted values of the selected factors. For example, the Incheon-LA route has approximately 1.92 times higher than the Incheon-Delhi route. This study indicates a simple approach to measure the air route value and also to estimate the effects of air service agreement of both countries. This study also suggests that it is a useful decision-making tool for the airlines to expand or reduce frequency on a route.