호모 컨슈메리쿠스: 18세기 소비혁명과 제인 오스틴의 [노생거 애비]
Homo Consumericus: Eighteenth-Century Consumer Revolution and Jane Austen’s Northanger Abbey
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This essay aims to analyze the characteristics of consumers in Jane Austen’s Northanger Abbey in conjunction with the Consumer Revolution during the late eighteenth and early nineteenth centuries. The major consumers in this novel such as General Tilney and Mrs. Allen define their identity mainly in terms of their possessions. The things Genral Tilney is attached to are positional goods whose values lie not in their use value but in their semiotic value that imparts the owner’s social status to the viewer. Mrs. Allen’s passion is only for dress through the medium of which she judges herself and other people around her. Austen depicts the characters who are defined as consumers in a very negative light. They are vain, self-centered, and morally deficient. They relate with other people as though they were things, not human beings. This causes them to fail in communicating properly with Catherine Moreland, who does not share their value of the things they are obsessed with. This essay also explores how Jane Austen delineates certain aspects of consumer society of this historical period such as the compulsive power of fashion and the nature of positional goods through her portrayal of these consumers.
Abstract
This essay aims to analyze the characteristics of consumers in Jane Austen’s Northanger Abbey in conjunction with the Consumer Revolution during the late eighteenth and early nineteenth centuries. The major consumers in this novel such as General Tilney and Mrs. Allen define their identity mainly in terms of their possessions. The things Genral Tilney is attached to are positional goods whose values lie not in their use value but in their semiotic value that imparts the owner’s social status to the viewer. Mrs. Allen’s passion is only for dress through the medium of which she judges herself and other people around her. Austen depicts the characters who are defined as consumers in a very negative light. They are vain, self-centered, and morally deficient. They relate with other people as though they were things, not human beings. This causes them to fail in communicating properly with Catherine Moreland, who does not share their value of the things they are obsessed with. This essay also explores how Jane Austen delineates certain aspects of consumer society of this historical period such as the compulsive power of fashion and the nature of positional goods through her portrayal of these consumers.
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