사진 및 영상을 이용한 증강현실의 광고 활용 가능성에 관한 고찰

Abstract

The augmented reality ads are expected to change the context in which existing Ads are displayed. The provision of immediate and customized information is expected to retreat to some extent in the study of memory effect, which has remained important in existing advertisements. The reason is that you will immediately know what the consumer wants without having to remember. On the contrary, it is expected that various discussions about sensory, immediate, and impromptu judgment will be important rather than various metaphorical expressions through repetitive reproduction or cognitive elaboration process. Advertising using virtual and augmented reality will tend to visualize other Senses, such as sounds and smells, to provide more information. The provision of such a variety of information has the aspect of being able to utilize capital more efficiently. Augmented reality ads can be used anywhere, but in order to increase efficiency, it is very important to point out where and at what point consumers are informed and asked. This change through the introduction of augmented reality will greatly change our experience world. Just as paper maps, smart phone maps, and maps are turned into maps on wearable devices and we are able to connect with more restaurants, stores, and households consumers through augmented reality ads in maps. In this respect, advertising using augmented reality is also expected to increase dramatically. This will expand not only by purchasing the image of the product in charge of the image but also by providing immediate information through the provision of necessary information at the needed time. This may be the time to recall the initial message that advertising is widely known for. But there are still many mountains to overcome. At this point, the limitation is that augmented reality is a form that is integrated through devices. Currently, smart phones are used as a tool, but smart phones and tablets are still heavy, so it is expected to grow when it comes to wearable devices, such as Google glasses and contact lenses. The quality of 3D-based image is insufficient. These qualities will be developed in such a way that more vivid bases like realistic photographs and images are superimposed on reality as they are transformed from pictures to pictures. There is a technical capacity limit such as a problem of a still transmission speed and a problem of a stable supply of contents. Also, because of the psychological and cognitive brainwashing and misunderstanding of the information provided by persistent and coordinated sellers of information can lead to ethical and psychological problems.