광고 활용을 위한 가상현실 분야 국내외 연구 동향분석

Abstract

advertising and information will be provided for the first individual. It is possible to provide advertisements synchronized with big data or user location, gender, and information based on the information, to experience such information immediately, and to follow up immediately. It is not merely accepting information but has a mutually interchangeable nature that provides information. This can be done by analyzing the intention through the eye tracking of the person wearing the smart glasses or recognizing the emotional situation based on the heart rate and fusing the advertisement with various information. Secondly, the quantity and quality of virtual reality advertisement contents will develop rapidly. Through this, more sophisticated information will be provided to realize productivity improvement. It will be divided into contents with various stories. In other words, the information transfer and simulation function will be basic, solve the mission, or interactively expand the interest factor through real-time situation development. It is necessary to construct various factors depending on the person, event, situation or background. We will move toward providing these unique and personal experiences. Therefore, various attempts and researches should be conducted on the advertisement contents converted into AR and MR related technology paradigm. Third, the current consumption market is growing rapidly, and the utilization of industrial applications can start to be visible. For real sensibility, it will be transformed into a technique of understanding complex senses by various senses, tactile senses, and olfactory taste. Fourth, Near Field Communication (NFC) means that mixed reality can be a platform. That is where I stand is the platform. It is more likely to pursue a more rational consumption in terms of advertising. Recently, there have been various and concrete researches on the field of virtual reality advertising. The range of virtual reality advertising is very broad. More research is expected.