사회적 기업 지원 활성화를 위한 주요 쟁점의 도출 - 전북, 광주, 전남지역의 지역언론 기사 내용을 중심으로-

Abstract

This paper aims to derive major policy issues regarding social enterprises at local level, using network text analysis of articles, columns, editorials published in local newspapers. Inherently, local news papers take notice of local policy issues and propose troubleshooting, implying that it is necessary to analyze local newspapers in order to identify what kind of issues have been existed in relation to social enterprises. Under this background, this paper employes the network text analysis which is a combined method of network analysis and text analysis, and attempts to draw major policy issues involved in social enterprises being operated in three regions called Jeonbuk, Jeonnam, and Kwangju in Korea, expecting that these issues might be common in other regions in Korea. The analysis results are summarized as follows. First, it is important to promote social enterprises, especially to strengthen activities in advertisement and sales. Second, support programmes for social enterprises in the vulnerable classes should be strengthened, and consulting could be important for enhancing the competitiveness of social enterprises. Third, in the Jeonnam area, universities are important for social enterprises and thus a culture friendly towards promoting social enterprises is recommended. Also, there is a need for development for a cooperative self-sustainable model. Fourth, the role of 'pro-bono' is important from the founding of a social enterprise, and education and academies, network, and the opening of new markets for selling products from social enterprises are especially important issues in Jeonbuk. At the same time, results show that Jeonbuk needs social enterprises in fields such as after-school programs. Fifth, it is important to provide customized support for the business and incubating of social enterprisesThis paper aims to derive major policy issues regarding social enterprises at local level, using network text analysis of articles, columns, editorials published in local newspapers. Inherently, local news papers take notice of local policy issues and propose troubleshooting, implying that it is necessary to analyze local newspapers in order to identify what kind of issues have been existed in relation to social enterprises. Under this background, this paper employes the network text analysis which is a combined method of network analysis and text analysis, and attempts to draw major policy issues involved in social enterprises being operated in three regions called Jeonbuk, Jeonnam, and Kwangju in Korea, expecting that these issues might be common in other regions in Korea. The analysis results are summarized as follows. First, it is important to promote social enterprises, especially to strengthen activities in advertisement and sales. Second, support programmes for social enterprises in the vulnerable classes should be strengthened, and consulting could be important for enhancing the competitiveness of social enterprises. Third, in the Jeonnam area, universities are important for social enterprises and thus a culture friendly towards promoting social enterprises is recommended. Also, there is a need for development for a cooperative self-sustainable model. Fourth, the role of 'pro-bono' is important from the founding of a social enterprise, and education and academies, network, and the opening of new markets for selling products from social enterprises are especially important issues in Jeonbuk. At the same time, results show that Jeonbuk needs social enterprises in fields such as after-school programs. Fifth, it is important to provide customized support for the business and incubating of social enterprises.