The Effect of Star Chef Image on Reputation, Familiarity, and Loyalty

키워드

참고문헌 (101)

1. Aaker, D. A., "Managing brand equity: Capitalizing on the value of a brand name" (1991)
2. Aaker, D. A., "Measuring brand equity across products and markets", California Management Review, 38(3), pp.102~120 (1996)
3. Addison, B., "Empire state south : Athens star chef Hugh Acheson brings Atlanta its latest southern sensation", Cornbread nation : The Best of Southern Food Writing, 6, pp.189~191 (2013)
4. Alba, J. W., "Dimensions of consumer expertise", Journal of Consumer Research, 13(4), pp.411~454 (1987)
5. Andreassen, T. W., "What drives customer loyalty with complaint resolution", Journal of Service Research, 1(4), pp.324~332 (1999)
6. Arslanagic-Kalajdzic, M., "Hold me responsible : The role of corporate social responsibility and corporate reputation for client-perceived value", Corporate Communications : An International Journal, 22(2), pp.209~219 (2017)
7. Babin, B. J., "Modeling consumer satisfaction and word-of-mouth : Restaurant patronage in Korea", Journal of Services Marketing, 19(3), pp.133~139 (2005)
8. Bagozzi, R. P., "On the evaluation of structural equation models", Journal of the Academy of Marketing Science, 16(1), pp.74~94 (1988)
9. Baker, W., "Brand familiarity and advertising : Effects on the evoked set and brand preference", Advances in Consumer Research, 13, pp.637~642 (1986)
10. Balmer, J. M., "Revealing the corporation: Perspectives on identity, image, reputation, corporate branding, and corporate-level marketing: An anthology" (2003), Psychology Press
11. Bandura, A., "The explanatory and predictive scope of self-efficacy theory", Journal of Social and Clinical Psychology, 4(3), pp.359~373 (1986)
12. Barich, H., "A framework for marketing image management", MIT Sloan Management Review, 32(2), pp.94~104 (1991)
13. Becker, K., "Monitoring and protecting company and brand reputation on social networks: When sites are not enough", Global Business and Economics Review, 15(2-3), pp.293~308 (2013)
14. Bettman, J. R., "Effects of prior knowledge and experience and phase of the choice process on consumer decision processes : A protocol analysis", Journal of Consumer Research, 7(3), pp.234~248 (1980)
15. Bhattacherjee, A., "Individual trust in online firms : Scale development and initial test", Journal of Management Information Systems, 19(1), pp.211~241 (2002)
16. Biswas, A., "The moderating role of brand familiarity in reference price perceptions", Journal of Business Research, 25(3), pp.251~262 (1992)
17. Black, N. J., "Modelling consumer choice of distribution channels : An illustration from financial services", International Journal of Bank Marketing, 20(4), pp.161~173 (2002)
18. Brown, T. J., "Corporate associations in marketing : Antecedents and consequences", Corporate Reputation Review, 1(3), pp.215~233 (1998)
19. Brownlie, D., "Theory into practice: Meditations on cultures of accountability and interdisciplinarity in marketing research", Journal of Marketing Management, 23(5-6), pp.395~409 (2007)
20. Byrne, A., "The naked truth of celebrity endorsement", British Food Journal, 105(4, pp.5) (2003), 288~296
21. Carrillat, F. A., "Investigating sponsorship effectiveness : Do less familiar brands have an advantage over more familiar brands in single and multiple sponsorship arrangements", Journal of Brand Management, 13(1), pp.50~64 (2005)
22. Caruana, A., "Service loyalty: The effects of service quality and the mediating role of customer satisfaction", European Journal of Marketing, 36, pp.811~828 (2002)
23. Chaudhuri, A., "The chain of effects from brand trust and brand affect to brand performance : The role of brand loyalty", Journal of Marketing, 65(2), pp.81~93 (2001)
24. Chen, A., "Examining guest chefs' influences on luxury restaurants' images", International Journal of Hospitality Management, 53, pp.129~132 (2016)
25. Chen, Y. S., "The drivers of green brand equity : Green brand image, green satisfaction, and green trust", Journal of Business Etics, 93(2), pp.307~319 (2010)
26. Clark, M. S., "Interpersonal processes in close relationships", Annual Review of Psychology, 39(1), pp.609~672 (1988)
27. Colombo, R. A., "Note-A brand switching model with implications for marketing strategies", Marketing Science, 8(1), pp.89~99 (1989)
28. Crocker, J., "Attitudinal judgment", pp.197~226 (1984), Springer-Verlag
29. Darby, B. W., "Children's reactions to transgressions : Effects of the actor's apology, reputation and remorse", British Journal of Social Psychology, 28(4), pp.353~364 (1989)
30. De Backer, C. J., "Look who's cooking. Investigating the relationship between watching educational and edutainment TV cooking shows, eating habits and everyday cooking practices among men and women in Belgium", Appetite, 96, pp.494~501 (2016)
31. De Chernatony, L., "A model for strategically building brands", The Journal of Brand Management, 9(1), pp.32~44 (2001)
32. Dick, A. S., "Customer loyalty : Toward an integrated conceptual framework", Journal of the Academy of Marketing Science, 22(2), pp.99~113 (1994)
33. Esch, F. R., "Are brands forever? How brand knowledge and relationships affect current and future purchases", Journal of Product & Brand Management, 15(2), pp.98~105 (2006)
34. Fandos Herrera, C., "Consequences of consumer trust in PDO food products : The role of familiarity", Journal of Product & Brand Management, 20(4), pp.282~296 (2011)
35. Fang, C. Y., "Does using an à la carte or combo set menu affect the performance of a teppanyaki-style restaurant", International Journal of Contemporary Hospitality Management, 25(4), pp.491~509 (2013)
36. Fatema, M., "Impact of brand image and brand loyalty in measuring brand equity of Islami Bank Bangladesh Ltd", Asian Business Review, 2(1), pp.42~46 (2015)
37. Fillis, I., "Image, reputation and identity issues in the arts and crafts organization", Corporate Reputation Review, 6(3), pp.239~251 (2003)
38. Fombrun, C. J., "The reputational landscape", Corporate Reputation Review, 1(2), pp.5~13 (1997)
39. Fombrun, C. J., "Fame &fortune: How the world's top companies develop winning reputations" (2003), Pearson Education
40. Foroudi, P., "Linking corporate logo, corporate image, and reputation : An examination of consumer perceptions in the financial setting", Journal of Business Research, 67(11), pp.2269~2281 (2014)
41. Fournier, S., "Consumers and their brands : Developing relationship theory in consumer research", Journal of Consumer Research, 24(4), pp.343~373 (1998)
42. Galan-Ladero, M. M., "Attitudes towards cause-related marketing : Determinants of satisfaction and loyalty", International Review on Public and Nonprofit Marketing, 10(3), pp.253~269 (2013)
43. Gotsi, M., "Corporate reputation management : Living the brand", Management Decision, 39(2), pp.99~104 (2001)
44. Graeff, T. R., "Using promotional messages to manage the effects of brand and self image on brand evaluations", Journal of Consumer Marketing, 13(3), pp.4~18 (1996)
45. Gray, E. R., "Managing corporate image and corporate reputation", Long Range Planning, 31(5), pp.695~702 (1998)
46. Grönroos, C., "A service quality model and its marketing implications", European Journal of Marketing, 18(4), pp.36~44 (1984)
47. Grund, N. E., "Reputation : Realizing value from the corporate image", The Academy of Management Executive, 10(1), pp.99~101 (1996)
48. Gursoy, D., "Development of a travelers' information search behavior model", Doctor, pp.2001
49. Ha, H. Y., "Effects of consumer perceptions of brand experience on the web : Brand familiarity, satisfaction and brand trust", Journal of Consumer Behaviour, 4(6), pp.438~452 (2005)
50. Han, S. H., "Consumer-based chain restaurant brand equity, brand reputation, and brand trust", International Journal of Hospitality Management, 50, pp.84~93 (2015)
51. Hansen, S., "Society of the appetite: Celebrity chefs deliver consumers", Food, Culture & Society, 11(1), pp.49~67 (2008)
52. Hanzaee, K., "The influence of brand loyalty on cosmetics purchase intention of Iranian female consumers", Journal of Basic and Applied Scientific Research, 2(5), pp.5389~5398 (2012)
53. Henderson, J. C., "Celebrity chefs : Expanding empires", British Food Journal, 113(5), pp.613~624 (2011)
54. Herbig, P., "A model of reputation building and destruction", Journal of Business Research, 31(1), pp.23~31 (1994)
55. Hoch, S. J., "Managing what consumers learn from experience", Journal of Marketing, 53(2), pp.1~20 (1989)
56. Holehonnur, A., "Examining the customer equity framework from a consumer perspective", Journal of Brand Management, 17(3), pp.165~180 (2009)
57. Hsieh, A. T., "The moderating effect of brand image on public relations perception and customer loyalty", Marketing Intelligence & Planning, 26(1), pp.26~42 (2008)
58. Hustinx, L., "The cultural bases of volunteering : Understanding and predicting attitudinal differences between flemish red cross volunteers", Nonprofit and Voluntary Sector Quarterly, 33(4), pp.548~584 (2004)
59. Jacoby, J., "Price, brand name, and product composition characteristics as determinants of perceived quality", Journal of Applied Psychology, 55(6), pp.570~ (1971)
60. Keller, K. L., "Conceptualizing, measuring, and managing customer-based brand equity", Journal of Marketing, 57(1), pp.1~22 (1993)
61. Kelley, H. H., "Analyzing close relationships", Close Relationships, 20, pp.19~67 (1983)
62. Kim, T. H., "The globalization of Korean cuisine through the brand chefs-focused on the examples of success in Japan", Journal of the Korean Society of Food Culture, 22(6), pp.682~689 (2007)
63. Kuroshima, S., "Another look at the service encounter : Progressivity, intersubjectivity, and trust in a Japanese sushi restaurant", Journal of Pragmatics, 42(3), pp.856~869 (2010)
64. Laroche, M., "Brand familiarity and confidence as determinants of purchase intention : An empirical test in a multiple brand context", Journal of Business Research, 37(2), pp.115~120 (1996)
65. Lee, J. Y., "The effect of sponsor's brand on consumer-brand relationship in sport sponsorship", Global Business & Finance Review(GBFR), 24(1), pp.27~43 (2019)
66. Lee, Y. K., "Codes of ethics, corporate philanthropy, and employee responses", International Journal of Hospitality Management, 39, pp.97~106 (2014)
67. Lin, C. N., "The study of chef image and consumer behavior of teppanyaki restaurant in Taipei", Hwa Kang Journal of Agriculture, 7, pp.13~26 (2006)
68. Loureiro, S. M. C., "Corporate reputation, satisfaction, delight, and loyalty towards rural lodging units in Portugal", International Journal of Hospitality Management, 30(3), pp.575~583 (2011)
69. MacMillan, K., "Reputation in relationships : Measuring experiences, emotions and behaviors", Corporate Reputation Review, 8(3), pp.214~232 (2005)
70. Marshall, N. W., "Commitment, loyalty and customer lifetime value : Investigating the relationships among key determinants", Journal of Business & Economics Research, 8(8), pp.67~84 (2010)
71. McCracken, G., "Who is the celebrity endorser? Cultural foundations of the endorsement process", Journal of Consumer Research, 16(3), pp.310~321 (1989)
72. Moorman, C., "Relationships between providers and users of market research : The dynamics of trust within and between organizations", Journal of Marketing Research, 29(3), pp.314~328 (1992)
73. Mulyanegara, R. C., "The big five and brand personality : Investigating the impact of consumer personality on preferences towards particular brand personality", Journal of Brand Management, 16(4), pp.234~247 (2009)
74. Musante, M., "Sport sponsorship as an image development opportunity for new brands", Innovative Marketing, 2(4), pp.83~91 (2006)
75. Nakra, P., "Corporate reputation management : 'CRM'with a strategic twist", Public Relations Quarterly, 45(2), pp.35~ (2000)
76. Netemeyer, R. G., "Developing and validating measures of facets of customer-based brand equity", Journal of Business Research, 57(2), pp.209~224 (2004)
77. Nie, Y., "The importance of autonomy support and the mediating role of work motivation for well being : ―Testing self determination theory in a Chinese work ―organization", International Journal of Psychology, 50(4), pp.245~255 (2015)
78. Okumus, B., "Incorporating local and international cuisines in the marketing of tourism destinations : The cases of Hong Kong and Turkey", Tourism Management, 28(1), pp.253~261 (2007)
79. Oliver, R. L., "Whence consumer loyalty?", Journal of Marketing, 63(Special Issue 1999), pp.33~44 (1999)
80. Park, S., "The effect of relationship quality between senior customers and service providers on Word-of-Mouth in the service industry", Global Business & Finance Review(GBFR), 23(4), pp.36~45 (2018)
81. Pae, S. I., "A study on the effect of corporate reputation on corporate image and consumer confidence in food service corporations", International Journal of Tourism and Hospitality Research, 29(10), pp.87~99 (2015)
82. Pham, C. H., "Factors affecting the competitive advantage of supermarkets : Evidence from Vietnam", Global Business & Finance Review(GBFR), 24(1), pp.59~70 (2019)
83. Podsakoff, P. M., "Self-reports in organizational research : Problems and prospects", Journal of Management, 12(4), pp.531~544 (1986)
84. Richardson, P. S., "Extrinsic and intrinsic cue effects on perceptions of store brand quality", Journal of Marketing, 58(4), pp.28~36 (1994)
85. Rossiter, J. R., "Emotions and motivationa in advertising", Advances in Consumer Research, 18, pp.100~110 (1991)
86. Ruth, J. A., "Framing information to enhance corporate reputation : The impact of message source, information type, and reference point", Journal of Business Research, 57(1), pp.14~20 (2004)
87. Samadi, M., "A survey of the effect of consumers' perceived risk on purchase intention in e-shopping", Business Intelligence Journal, 2(2), pp.261~275 (2009)
88. Srivastava, M., "Brand image formation as a function of involvement and familiarity", Paradigm, 13(1), pp.84~90 (2009)
89. Tellis, G. J., "Advertising exposure, loyalty, and brand purchase : A two-stage model of choice", Journal of Marketing Research, 25(2), pp.134~144 (1988)
90. Thomson, M., "Human brands : Investigating antecedents to consumers' strong attachments to celebrities", Journal of Marketing, 70(3), pp.104~119 (2006)
91. Tonner, A., "Celebrity chefs as brand and their cookbooks as marketing communication", Academy of Marketing Conference (2008)
92. Utama, I. P., "The role of traditional product development in building relationship quality and its impact on resort hotel brand loyalty", Global Business & Finance Review(GBFR), 24(1), pp.44~58 (2019)
93. Walsh, G., "Examining the antecedents and consequences of corporate reputation : A customer perspective", British Journal of Management, 20(2), pp.187~203 (2009)
94. Wang, C. C., "The moderating role of customer knowledge on the relationship between customer satisfaction and loyalty", Journal of Economics, Business and Management, 4(4), pp.292~295 (2016)
95. Wang, Y., "The antecedents of service quality and product quality and their influences on bank reputation : Evidence from the banking industry in China", Managing Service Quality : An International Journal, 13(1), pp.72~83 (2003)
96. Weigelt, K., "Reputation and corporate strategy : A review of recent theory and applications", Strategic Management Journal, 9(5), pp.443~454 (1988)
97. Yoo, B., "An examination of selected marketing mix elements and brand equity", Journal of the Academy of Marketing Science, 28(2), pp.195~211 (2000)
98. Yoon, E., "The effects of information and company reputation on intentions to buy a business service", Journal of Business Research, 27(3), pp.215~228 (1993)
99. Zaichkowsky, J. L., "Measuring the involvement construct", Journal of Consumer Research, 12(3), pp.341~352 (1985)
100. Zeithaml, V. A., "Service quality, profitability, and the economic worth of customers : What we know and what we need to learn", Journal of the Academy of Marketing Science, 28(1), pp.67~85 (2000)
101. Zopiatis, A., "Is it art or science? Chef's competencies for success", International Journal of Hospitality Management, 29(3), pp.459~467 (2010)

관련 논문AI추천