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지속성장을 위한 사회적 책임(CSR)의 전략적 활용: 중국 내 자동차 기업에 대한 탐색적 사례연구

The Role of Corporate Social Responsibility for Sustainable Growth: An Exploratory Case Study on Auto Corporations

권상집|백서인
한국지식경영학회 (The Knowledge Management Society of Korea)|2015.09|지식경영연구 (Knowledge Management Research)|제16권 제3호|pp. 103-128|DOI 10.15813/kmr.2015.16.3.006

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키워드

Corporate Social ResponsibilityChina Auto MarketSustainable Growth.
주제분류경영학

초록

This study sheds light on the role of corporate social responsibility in firms’ growth by investigating how and what corporate social activities may flow down china auto industry market. This study results based on in-depth case studies from 5 international auto corporations suggest that positive diverse corporate social responsibility amplified that the influence of commitment to the customer on firm’s brand loyalty and sustainable growth. The most important thing is that strategic corporate social responsibility activities including new venture creation support and national project program will have a positive influence on the firm’s growth and brand reputation. We build on advanced solutions to examine the unique and joint activities of auto corporations based on china auto industry market and important factors affecting sustainable growth in auto corporations. Contributions and implication of this study for current and future corporate social responsibility research are discussed.

Abstract

This study sheds light on the role of corporate social responsibility in firms’ growth by investigating how and what corporate social activities may flow down china auto industry market. This study results based on in-depth case studies from 5 international auto corporations suggest that positive diverse corporate social responsibility amplified that the influence of commitment to the customer on firm’s brand loyalty and sustainable growth. The most important thing is that strategic corporate social responsibility activities including new venture creation support and national project program will have a positive influence on the firm’s growth and brand reputation. We build on advanced solutions to examine the unique and joint activities of auto corporations based on china auto industry market and important factors affecting sustainable growth in auto corporations. Contributions and implication of this study for current and future corporate social responsibility research are discussed.

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