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Dynamics of Corporate Social Responsibility (CSR): The Case Study of Kyobo Life

서창진|김정희
한국전문경영인학회|2011.04|전문경영인연구 (Journal of CEO and Management Studies)|제14권 제1호|pp. 141-164

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키워드

역동성dynamicscorporate social responsibility기업사회적책임교보생명Kyobo Life Insurance

초록

지금까지 진행된 기업사회적책임(CSR) 관련 연구들은 대체적으로 기업사회적책임을 정태적이고 제한된 시각으로 접근함으로써 포괄적이고 전략적인 접근이 필요한 CSR의 복잡성과 역동성을 보여주는데 한계를 보이고 있다. 본 연구결과는 한국 교보생명의 사례연구를 통하여 기업사회책임이 얼마나 역동적이며 기업의 역사 및 경영전략과 긴밀히 연계되어 있는지를 보여준다. 또한 본 사례연구는 기업사회책임이 다양한 경영이슈와 사회적, 제도적 환경에 영향을 받는 현상임을 보여주고 있다. 결국 CSR은 기업의 필요와 선택에 따른 포괄적이고 적극적인 기업 경영활동의 하나로 이해되어야 한다. 특히 CSR은 향후 기업의 경쟁우위 확보를 위한 경영활동으로 점점 더 중요해 질 것이고, 따라서 기업의 전략적 가치를 포괄하는 형태와 기업의 지속성을 유지하기 위한 장기적인 투자로 고려되어야 할 것이다.

Abstract

Existing CSR studies largely seem to remain within the limited static and ad-hoc angle and hence fail to show how CSR is dynamic which needs holistic view and strategy. By comprehensively exploring the business case in Korea ─ Kyobo Life Insurance, our results demonstrate the extent to how CSR has dynamic characteristics and closed link to corporate history and management strategy. We reveal that CSR is affected by various issues and contexts that have a potentially huge scope. We also indicate that CSR is business-driven proactive action born from necessity. CSR, particularly, will become more important to the competitive advantage of the firm and hence CSR may be considered as a form of strategic plan and a long-term investment for sustainability.

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관련 논문AI추천

한국 대기업의 사회적 책임의 진화: 시혜적 접근에서 전략적 선택으로노세리, 송민수, 정흥준한국윤리경영학회 · 윤리경영연구2019 · 제19권 제2호Corporate Social Responsibility Approaches of Korean Companies전경주한국인적자원관리학회 · 인적자원관리연구2013 · 제20권 제2호한국의 글로벌 기업 사회적 책임(CSR)활동의 특성에 관한 연구명창식한국상업경영학회 · 상업경영연구2015 · 제29권 제5호중소기업의 사회적 책임 실천전략에 관한 연구윤상용, 이형탁한국전문경영인학회 · 전문경영인연구2018 · 제21권 제1호중소기업의 사회적 책임 추진현황과 과제김성식, 이영면한국중소기업학회 · 중소기업연구2017 · 제39권 제2호한국 CSR의 역사이상민제3섹터연구소 · 시민사회와 NGO2016 · 제14권 제1호

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