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유통경로 내 구매자와 판매자 간 정보공유의 촉진요인과 억제요인

Promoting and Inhibiting Factors on Information Sharing between Buyers and Sellers

김상덕
한국지식경영학회 (The Knowledge Management Society of Korea)|2009.06|지식경영연구 (Knowledge Management Research)|제10권 제2호|pp. 1-14|DOI 10.15813/kmr.2009.10.2.001

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참고문헌

주제분류경영학

초록

Abstract

This study has investigated the effects of promoting and inhibiting factors on information sharing between buyers and sellers in Korean distribution industry. Based on intensive literature reviews, eight promoting factors(satisfaction, relational norms, trust, commitment, fairness, formalization, participation, transaction specific investment) and five inhibiting factors(opportunism, environmental uncertainty, conflict, concentration, monitoring) were included in the research model. For the purpose of empirical testing, 320 respondents of retailers in Korea were surveyed and the analysis utilizing structural equation model indicated that satisfaction, relational norms, trust, commitment, fairness, formalization, and participation had positive effects on information sharing. And concentration and monitoring had negative effects on it. However transaction specific investment, opportunism, conflict, and environmental uncertainty had no significant effects.

참고문헌 (49)

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