방한관광객의 만족도에 대한 인구통계적 차이 연구 -일본, 중국, 대만 관광객을 중심으로-
A Study of Korea visiting tourist satisfaction by base on demographic difference -Focused on Japanese, Chinese, and Taiwanese-
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This study is researched from 2010 June to 2010 November at the Incheon International airport which has the heaviest tourist traffic, and the research is filled by Japanese, Chinese, and Taiwanese tourists. Total of 1000 research papers were used and 932 papers were collected. Research papers without confidence (139) were excluded among the 932 papers. In the end, total of 793 papers (Japanese 319, Chinese 280, and Taiwanese 194) were selected as final sample and used on actual analysis. First, to recognize the general characteristic of sample, frequency analysis was done. Second, to analysis reliability and credibility of tourist satisfaction, factorial analysis and reliability analysis were done. Third, to find out general difference between Japanese, Chinese, and Taiwanese tourist, T- test and ANOVA verification were done. As a result of analysis, first non tourism activity satisfaction based on nationality is Japanese tourist has the most satisfaction and Chinese tourist is next. Second, non tourism activity satisfaction based on sexuality is that male has more satisfactory than female. Third, non tourism activity satisfaction based on the method of traveling scored high satisfaction on all method which are private traveling, group tour,and AIR-TEL. There was no difference by posteriori test, and private traveling has the highest satisfaction among the other method of traveling.
Abstract
This study is researched from 2010 June to 2010 November at the Incheon International airport which has the heaviest tourist traffic, and the research is filled by Japanese, Chinese, and Taiwanese tourists. Total of 1000 research papers were used and 932 papers were collected. Research papers without confidence (139) were excluded among the 932 papers. In the end, total of 793 papers (Japanese 319, Chinese 280, and Taiwanese 194) were selected as final sample and used on actual analysis. First, to recognize the general characteristic of sample, frequency analysis was done. Second, to analysis reliability and credibility of tourist satisfaction, factorial analysis and reliability analysis were done. Third, to find out general difference between Japanese, Chinese, and Taiwanese tourist, T- test and ANOVA verification were done. As a result of analysis, first non tourism activity satisfaction based on nationality is Japanese tourist has the most satisfaction and Chinese tourist is next. Second, non tourism activity satisfaction based on sexuality is that male has more satisfactory than female. Third, non tourism activity satisfaction based on the method of traveling scored high satisfaction on all method which are private traveling, group tour,and AIR-TEL. There was no difference by posteriori test, and private traveling has the highest satisfaction among the other method of traveling.
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