여행형태와 재방문 여부에 따른 외래 관광객의 여행특성및 만족도 차이에 관한 비교 분석
A Comparative Analysis of the Travel Characteristics of Foreign Tourists and Their Satisfaction According to the Travel Types and Repeat Visit
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초록
The purpose of this study is to compare the travel characteristics of foreign tourists and their satisfaction according to the travel types and repeat visit. This study classified foreign tourists into 6 types. These include type A (first visit, individual travel), type B (first visit, group travel), type C (first visit, airtel), type D (repeat visit, individual travel), type E (repeat visit, group travel), and type F (repeat visit, airtel). In this study, the data from the Ministry of Culture, Sports and Tourism (MCST) and the Korea Tourism Organization (KTO) were used. The results of the analysis are as follows. First, the Chi-square (χ²) test showed a significant difference in the travel characteristics depending on the type of foreign tourists. Second, in the one-way ANOVA, a significant difference was observed in the satisfaction level for each item except travel expenses, and in the general satisfaction level depending on the type of foreign tourists. It was found that foreign tourists with type A, type D, type B and type E had higher satisfaction than those with other types. Based on these results, implications of this study are as follows. First, previous studies have examined only the travel types, and distinguished foreign tourists based on repeat visit only. In this study, however, foreign tourists were divided into the representative types based on their travel types and repeat visit. Second, this study compared travel characteristics and satisfaction according to the types of foreign tourists, which is expected to provide practical help to the tourism industry in establishing differentiated tourism policies and marketing strategies.
Abstract
The purpose of this study is to compare the travel characteristics of foreign tourists and their satisfaction according to the travel types and repeat visit. This study classified foreign tourists into 6 types. These include type A (first visit, individual travel), type B (first visit, group travel), type C (first visit, airtel), type D (repeat visit, individual travel), type E (repeat visit, group travel), and type F (repeat visit, airtel). In this study, the data from the Ministry of Culture, Sports and Tourism (MCST) and the Korea Tourism Organization (KTO) were used. The results of the analysis are as follows. First, the Chi-square (χ²) test showed a significant difference in the travel characteristics depending on the type of foreign tourists. Second, in the one-way ANOVA, a significant difference was observed in the satisfaction level for each item except travel expenses, and in the general satisfaction level depending on the type of foreign tourists. It was found that foreign tourists with type A, type D, type B and type E had higher satisfaction than those with other types. Based on these results, implications of this study are as follows. First, previous studies have examined only the travel types, and distinguished foreign tourists based on repeat visit only. In this study, however, foreign tourists were divided into the representative types based on their travel types and repeat visit. Second, this study compared travel characteristics and satisfaction according to the types of foreign tourists, which is expected to provide practical help to the tourism industry in establishing differentiated tourism policies and marketing strategies.
참고문헌 (21)
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