웰빙 라이프스타일과 강원도 녹색의료관광동기 및 방문태도와의 영향관계
The Influence of Well-being Lifestyle on Green Health Tourism Motivation and Visit Attitude in Gangwon area
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The purpose of this study was to investigate the influence of well-being lifestyle on Green Health Tourism motivation, and visit intention for tourists in Gangwon area based on the valid survey data from 222 tourists visiting in the area. As a result of empirical analysis, this study found the following conclusion. First, well-being lifestyle were consisted of three sub-factors : psychological well-being, Physical well-being, well-being concern lifestyle by factor analysis. And Green Health Tourism motivation were consisted of five sub-factors : natural activities and education, relaxation, deviation, friendship, health motivation. Second, Among the multiple well-being lifestyle factors, psychological well-being style was positively influenced on four motivation sub-factors(natural activities and education, relaxation, deviation, health), and was negatively influenced on friendship, Physical well-being style was negatively influenced on relaxation, and health concern style was positively influenced on relaxation, friendship and health. Third, Only health concern style was positively impacted on visit attitude. Finally, friendship and health motivation were positively influenced on visit attitude. Through the result, the author suggest that the related marketers of public and private institutions in Gangwon area should consider specifically on psychological wellbeing, and health concern lifestyle in well-being lifestyle, and on friendship and health motivation in the motivation factors.
Abstract
The purpose of this study was to investigate the influence of well-being lifestyle on Green Health Tourism motivation, and visit intention for tourists in Gangwon area based on the valid survey data from 222 tourists visiting in the area. As a result of empirical analysis, this study found the following conclusion. First, well-being lifestyle were consisted of three sub-factors : psychological well-being, Physical well-being, well-being concern lifestyle by factor analysis. And Green Health Tourism motivation were consisted of five sub-factors : natural activities and education, relaxation, deviation, friendship, health motivation. Second, Among the multiple well-being lifestyle factors, psychological well-being style was positively influenced on four motivation sub-factors(natural activities and education, relaxation, deviation, health), and was negatively influenced on friendship, Physical well-being style was negatively influenced on relaxation, and health concern style was positively influenced on relaxation, friendship and health. Third, Only health concern style was positively impacted on visit attitude. Finally, friendship and health motivation were positively influenced on visit attitude. Through the result, the author suggest that the related marketers of public and private institutions in Gangwon area should consider specifically on psychological wellbeing, and health concern lifestyle in well-being lifestyle, and on friendship and health motivation in the motivation factors.
참고문헌 (48)
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