강원도 치유관광(healing tourism)제약요인이 태도, 방문의도, 전환의도에 미치는 영향
The Impact of the healing Tourism Constraints Factors on Attitude and Visit Intention, Switching Intention for Gangwon-do
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초록
The purpose of the study was to investigate the influence of healing tourism constraints on attitude, visit intention, switching intention for Gangwon-do based on the survey data from 237 University students are belonging to Seoul and Gyeonggi-do. By the data analyzing first, the healing tourism constraints factor were revealed five sub factors : time constraint, cost constraint, infra constraint, intrapersonal constraint, interpersonal constraint. And the attitude factor were consisted of two sub factors : emotional attitude, cognitive attitude. Second regarding of the relation between the healing tourism constraints and attitude factors, intrapersonal constraint and interpersonal constraint were negatively influenced on the both emotional attitude, cognitive attitude. Third regarding of the relation between the healing tourism constraints factors and visit intention, only interpersonal constraint was negatively influenced on visit intention. Fourth regarding of the relation between the healing tourism constraints factors and destination switching intention, intrapersonal constraint and interpersonal constraint were positively influenced on destination switching intention. fifth the both attitudes(emotional, cognitive) were positively influenced on visit intention as other researches. Finally, emotional attitude was negatively influenced on destination switching intention. Through the result, the author suggests that the marketer should newly create the various different types of healing products such as sports leisures<SKI, Golf, horse riding, mountain biking, ATV(all-terrain vehicle), skin-scuba, water skis, boat ride>, and have to hold the exciting performance, cultural festival, exhibition at the resort and healing tourist area. And the various health program(as yoga, meditation) in forest would be good for the use of students.
Abstract
The purpose of the study was to investigate the influence of healing tourism constraints on attitude, visit intention, switching intention for Gangwon-do based on the survey data from 237 University students are belonging to Seoul and Gyeonggi-do. By the data analyzing first, the healing tourism constraints factor were revealed five sub factors : time constraint, cost constraint, infra constraint, intrapersonal constraint, interpersonal constraint. And the attitude factor were consisted of two sub factors : emotional attitude, cognitive attitude. Second regarding of the relation between the healing tourism constraints and attitude factors, intrapersonal constraint and interpersonal constraint were negatively influenced on the both emotional attitude, cognitive attitude. Third regarding of the relation between the healing tourism constraints factors and visit intention, only interpersonal constraint was negatively influenced on visit intention. Fourth regarding of the relation between the healing tourism constraints factors and destination switching intention, intrapersonal constraint and interpersonal constraint were positively influenced on destination switching intention. fifth the both attitudes(emotional, cognitive) were positively influenced on visit intention as other researches. Finally, emotional attitude was negatively influenced on destination switching intention. Through the result, the author suggests that the marketer should newly create the various different types of healing products such as sports leisures<SKI, Golf, horse riding, mountain biking, ATV(all-terrain vehicle), skin-scuba, water skis, boat ride>, and have to hold the exciting performance, cultural festival, exhibition at the resort and healing tourist area. And the various health program(as yoga, meditation) in forest would be good for the use of students.
참고문헌 (53)
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