뷔페 레스토랑 조리종사원에 대한 내부마케팅이조직몰입과 조직시민행동에 미치는 영향
The effect of internal marketing for buffet restaurant cooking staff on organizational commitment and organizational citizenship behavior
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초록
The purpose of this study is to measure the effect of internal marketing on the cooking staff of buffet restaurant who do not serve customer but prepare food for customers in limited space. Internal marketing was composed of reward system, education and training, managerial support, and internal communication, and the effect was related to organizational commitment and organizational citizenship behavior. In order to verify the above findings, we conducted a questionnaire survey on the cooking staff of buffet restaurants. A total of 248 questionnaires were collected and 243 were used for empirical analysis except for 5 questions which were unfaithfully responded. As a result of the factor analysis, internal marketing of buffet restaurant consisted of internal communication, reward system, management support, and education and training. Organizational commitment and organizational citizenship behavior were classified into single dimension. As a result of the hypothesis test, internal communication and management support have a significant influence on organizational commitment and management support, internal communication and compensation system have significant influence on organizational citizenship behavior.
Abstract
The purpose of this study is to measure the effect of internal marketing on the cooking staff of buffet restaurant who do not serve customer but prepare food for customers in limited space. Internal marketing was composed of reward system, education and training, managerial support, and internal communication, and the effect was related to organizational commitment and organizational citizenship behavior. In order to verify the above findings, we conducted a questionnaire survey on the cooking staff of buffet restaurants. A total of 248 questionnaires were collected and 243 were used for empirical analysis except for 5 questions which were unfaithfully responded. As a result of the factor analysis, internal marketing of buffet restaurant consisted of internal communication, reward system, management support, and education and training. Organizational commitment and organizational citizenship behavior were classified into single dimension. As a result of the hypothesis test, internal communication and management support have a significant influence on organizational commitment and management support, internal communication and compensation system have significant influence on organizational citizenship behavior.
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