소비자의 식생활 라이프스타일이 패밀리레스토랑의 친환경마케팅과 재구매 의도에 미치는 영향
The Effects of Consumer's Food-Related Life style on Friendly environmental marketing and Repurchasing Intention in Family Restaurants
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This study investigated the effect of food-related lifestyle on Friendly environmental marketing and Repurchasing Intention in Family Restaurants. Food-related lifestyle, Friendly environmental marketing, Repurchasing intention, Based on the results of this study, several research hypotheses were tested. The following conclusions are reached. First, a total of 350 questionnaires were distributed and 330 were collected. of these, 318questionnaires were used for data analyses excluding questionnaires with missing values. Second, Eco-friendly campaign, Eco-friendly ingredients, Eco-friendly materials, Eco-friendly sanitation, Recycling in Friendly environmental marketing was significantly effected by health-oriented factor, convenience-oriented factor, economy and safety-oriented factor, tasted-oriented factor in the food-related lifestyle, wheras Eco-friendly materials and Recycling in Friendly environmental marketing was not significantly effected by convenience-oriented factor in the food-related lifestyle and task identity, and also Eco-friendly campaign,Eco-friendly materials was not significantly effected by significantly effected by tasted-oriented factor. Third, as for the relationship of Eco-friendly campaign, Eco-friendly ingredients,Eco-friendly materials, Eco-friendly sanitation, Recycling in Friendly environmental marketing and Repurchase intentions, it was found to be significant, wheras Repurchase intentions was not significantly effected by Eco-friendly materials.
Abstract
This study investigated the effect of food-related lifestyle on Friendly environmental marketing and Repurchasing Intention in Family Restaurants. Food-related lifestyle, Friendly environmental marketing, Repurchasing intention, Based on the results of this study, several research hypotheses were tested. The following conclusions are reached. First, a total of 350 questionnaires were distributed and 330 were collected. of these, 318questionnaires were used for data analyses excluding questionnaires with missing values. Second, Eco-friendly campaign, Eco-friendly ingredients, Eco-friendly materials, Eco-friendly sanitation, Recycling in Friendly environmental marketing was significantly effected by health-oriented factor, convenience-oriented factor, economy and safety-oriented factor, tasted-oriented factor in the food-related lifestyle, wheras Eco-friendly materials and Recycling in Friendly environmental marketing was not significantly effected by convenience-oriented factor in the food-related lifestyle and task identity, and also Eco-friendly campaign,Eco-friendly materials was not significantly effected by significantly effected by tasted-oriented factor. Third, as for the relationship of Eco-friendly campaign, Eco-friendly ingredients,Eco-friendly materials, Eco-friendly sanitation, Recycling in Friendly environmental marketing and Repurchase intentions, it was found to be significant, wheras Repurchase intentions was not significantly effected by Eco-friendly materials.
참고문헌 (28)
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