본문 바로가기
KERD
논문KCI 등재

대구광역시의 관광매력성,관광인프라,정서적 이미지가 충성도에 미치는 영향

The Effects of Tourism Attraction, Tourism Infrastructure and Affective Image on Loyalty to Re-visit Daegu

전희원|김은주
한국호텔리조트학회 (Korea Hotel & Resort Association)|2013.06|호텔리조트연구 (Journal of Hotel & Resort)|제12권 제2호|pp. 287-308

0

조회

0

다운로드

11

인용

0

참고문헌

키워드

loyaltytourism attractiontourism infrastructureaffective image
주제분류관광학

초록

The purpose of this study is to identify factors of cognitive image of Daegu city and affective image of Daegu city from foreign visitors to participate in IAAF World Championships Daegu 2011. The hypotheses were verified through statistics, exploratory factor analysis and moderate regression analysis using SPSS 12.0k package program with 231 valid responses from the empirical research. The result of this study showed influence of tourism attraction and tourism infrastructure on loyalty was moderated by gender. However, affective image of Daegu had no influence on loyalty to re-visit Daegu. It implies that tourism marketing related people of Daegu city need to develop aggressive marketing strategies on re-visitors and non-visitors who have different knowledge and image of Daegu city, especially focusing on moderate effects of gender.

Abstract

The purpose of this study is to identify factors of cognitive image of Daegu city and affective image of Daegu city from foreign visitors to participate in IAAF World Championships Daegu 2011. The hypotheses were verified through statistics, exploratory factor analysis and moderate regression analysis using SPSS 12.0k package program with 231 valid responses from the empirical research. The result of this study showed influence of tourism attraction and tourism infrastructure on loyalty was moderated by gender. However, affective image of Daegu had no influence on loyalty to re-visit Daegu. It implies that tourism marketing related people of Daegu city need to develop aggressive marketing strategies on re-visitors and non-visitors who have different knowledge and image of Daegu city, especially focusing on moderate effects of gender.

참고문헌 (66)

  1. 김덕경, "관광동기에 따른 관광지 이미지가 관광만족도에 미치는 영향에 관한 연구", 관광학연구, 28(2), pp.95~111 (2004), 한국관광학회
  2. 김병국, "관광이미지 형성에 관한 연구: 인지적․정서적 이미지를 중심으로", 관광학연구, 25(1), pp.271~290 (2001)
  3. 김충기, "고도 경주의 관광이미지에 관한 연구", 관광학연구, 24(1), pp.41~56 (2000)
  4. 김홍범, "관광지 방문 후 이미지가 관광객의 태도와 구전의도에 미치는 영향", 관광학연구, 32(3), pp.209~229 (2008), 한국관광학회
  5. 강재정, "관광동기 이미지 재방문의도간 구조적 관련성", 관광학연구, 26(4), pp.221~238 (2003), 한국관광학회
  6. 박석희, "觀光 후 이미지와 滿足度 간의 關聯性", 관광학연구, 26(1), pp.47~62 (2002), 한국관광학회
  7. 심승희, "문화관광의 대중화를 통한 공간의 사회적 구성에 관한 연구 : 강진·해남 지역을 사례로", 박사, 지리, pp.2000
  8. 엄서호, "관광지 이미지 측정에 관한 연구", 관광학연구, 21(2), pp.53~65 (1998)
  9. 오민재, "드라마 촬영지 관광객 동기유형별 관광이미지 포지셔닝 연구", 관광학연구, 30(4), pp.293~315 (2006), 한국관광학회
  10. 이태희, "한국관광지 이미지 측정척도의 개발", 관광학연구, 20(2), pp.80~95 (1997)
  11. 장호찬, "관광행동론" (2008), 한국방송통신대학교출판부
  12. Anderson, E. W., "Customer satisfaction and word-of-mouth", Journal of Service Research, 1(1), pp.5~17 (1998)
  13. Anderssen, P., "Multivariate analysis in travel research: A tool for travel package design and market segmentation", Proceedings of the fourth annual conference, Travel Research Association (1973)
  14. Anand, P., "The Formation of Affective Judgments: he Cognitive- Affective Model versus the Independence Hypothesis", Joournal of Consumer Research, 15, pp.386~391 (1988)
  15. Ahmed, A. U., "The influence of the components of a state’s tourist image on product positioning strategy", Tourism Management, 12(3), pp.331~340 (1991)
  16. Baloglu, S., "An empirical investigation of the determinants of tourist destination image", ~ (1996)
  17. Baloglu, S., "Affective images of tourism destinations", Journal of Travel Research, 35(4), pp.11~15 (1997)
  18. Baloglu, S., "An Empirical Investigation of Attitude Theory for Tourism Destinations: A comparison of Visitors and Non-visitors", Journal of Hospitality and Tourism Research, 22, pp.221~224 (1998)
  19. Baloglu, S., "A model of destination image formation", Annals of Tourism Research, 26(4), pp.868~897 (1999)
  20. Bigne, J. E., "Tourism image, evaluation variables and after purchase behavior: inter-relationship", Tourism Management, 22, pp.607~616 (2001)
  21. Image and Identity, "Burgess, J. A.", University of Hull Publications, ~, pp.Occasional Papers in Geography, No.23 (1978)
  22. Calantone, R. J., "Multiple multinational tourism positioning using correspondence analysis", Journal of Travel Research, pp.25~32 (1989)
  23. Chon, K. S., "Marketing your community: Image analysis in Norfolk", Cornell Hotel and Restaurant Administration Quarterly, 31(4), pp.31~ (1991)
  24. Court, B., "Customer portfolio development: Modeling destination adopters, inactives, and rejecters", Journal of Travel Research, 36(1), pp.35~43 (1997)
  25. Crompton, J. L., "An assessment of the image of Mexico as a vacation destination and the Influence of geographical location upon that image", Journal of Travel Research, 17(Spring), pp.18~23 (1979)
  26. Embacher, J., "A repertory grid analysis of Austria’s image as a summer vacation destination", Journal of Travel Research, 28, pp.3~7 (1989)
  27. Fakeye, P. C., "Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley", Journal of Travel Research, 30(2), pp.10~16 (1991)
  28. Gartner, W. C., "Temporal influences on image change", Annals of Tourism Research, 13, pp.635~644 (1986)
  29. Gartner, W. C., "An analysis of state image change over a twelve-year period (1971-1983)", Journal of Travel Research, 26(2), pp.15~19 (1987)
  30. Gartner, W. C., "Tourism image: Attribute measurement of state tourism products using multidimensional scaling techniques", Journal of Travel Research, 28, pp.16~20 (1989)
  31. Gartner, W. C., "Image formation process", Journal of Travel & Tourism Marketing, 2(2, pp.3) (1993), 191~215
  32. Goodrich, J. N., "Benefit bundle analysis: An empirical study of international travelers", Journal of Travel Research, 16, pp.6~9 (1977)
  33. Goodrich, J. N., "A new approach to image analysis through multidimensional scaling", Journal of Travel Research, 16(3), pp.3~7 (1978)
  34. Holbrook, M. B., "Beyond Attitude Structure: Toward the Informational Determinants of Attitude", Journal of Environmental Psychology, 13, pp.161~172 (1978)
  35. Hunt, J. D., "Image as a factor in tourism development", Journal of Travel Research, 13, pp.1~7 (1975)
  36. Javalgi, R. G., "US pleasure travellers’ perceptions of selected European destinations", European Journal of Marketing, 26(7), pp.45~64 (1992)
  37. Keller, K. L., "Strategic brand management: Building, measuring, and managing brand equity" (2003), Prentice-Hall
  38. Lawton, G. R., "Analysing the promotion, product and visitor expectations of urban tourism: Auckland, NewZealand as a case stu", Journal of Travel and Tourism Marketing, 6(3, pp.4) (1997), 123~142
  39. Lynch K., "The image of the city" (1960), MIT Press
  40. Mayo, E. J., "Regional images and regional travel behaviour", The Travel Research Association Fourth Annual Conference Proceedings (1973)
  41. Milman, A., "The role of awareness and familiarity with a destination: The Central Florida case", Journal of Travel Research, (Winter), pp.21~27 (1995)
  42. Moutionho, L., "Consumer behavior in tourism", European Journal of Marketing, 21(10), pp.5~44 (1987)
  43. Murphy, Kevin J., "Corporate Performance and Managerial Remuneration: An Empirical Analysis", Journal of Accounting and Economics, 7, pp.11~42 (1985)
  44. Pappu, R., "Consumer-based brand equity: improving the measurement, empirical evidence", Journal of Product & Brand Management, 14(3), pp.143~154 (2005)
  45. Pearce, P. L., "Perceived changes in holiday destinations", Annals of Tourism Research, 9, pp.145~164 (1982)
  46. Phelps, A., "Holiday destination image-the problem of assessment: An example developed in Menorca", Tourism Management, 7(3), pp.168~180 (1986)
  47. Pike, S., "Destination image analysis- a review of 142 papers from 1973 to 2000", Tourism Management, 23(5), pp.541~549 (2002)
  48. Pike, S., "Destination positioning analysis through a comparison of cognitive, affective, and conative perceptions", Journal of Travel Research, 42(4), pp.333~342 (2004)
  49. Reibstein, D. J., "The direction of causality better perceptions, a¡ect, and behavior: An application to travel behavior", Journal of Consumer Research, 6, pp.370~376 (1980)
  50. Reilly, M. D., "Free elicitation of descriptive adjectives for tourism image assessment", Journal of Travel Research, 28(4), pp.21~26 (1990)
  51. Rittichainuwat, B. N., "Thailand’s international travel image", Cornell Hotel and Restaurant Administration Quarterly, 42(22), pp.82~95 (2001)
  52. Ross, G. F., "Destination evaluation and vacation preferences", Annals of Tourism Research, 20, pp.477~489 (1993)
  53. Russell, J. A., "A circumplex model of affect", Journal of Personality and Social Psychology, 39, pp.1161~1117 (1980)
  54. Russell, J. A., "Affective quality attributed to environments: A factor analytic study", Environment and Behavior, 13(3), pp.259~288 (1981)
  55. Russell, J. A., "Emotion and the environment, In Handbook of Environmental Psychology, Vol. 1:", pp.245~280 (1987), John Wiley and Sons
  56. Russell, J., "A Description of the Affective Quality Attributed to Environments", Journal of Personality and Social Psychology, 38, pp.311~322 (1980)
  57. Russell, J. A., "The affective quality attributed to environments: A factor analytic study", Environment and Behavior, 13, pp.259~288 (1981)
  58. Scott, D. R., "A multi-brand", multi-attribute model of tourist state choice, 1978, 23~29
  59. Stern, E., "The formation of a composite urban image", Geographical Analysis, 25(2), pp.130~146 (1993)
  60. Tasci, A. D. A., "Measurement of destination brand bias using a quasi-experimental design", Tourism Management, 28(6), pp.1529~1540 (2007)
  61. Thurot, J., "The ideology of class and tourism: Confronting the discourse of advertising", Annals of Tourism Research, 10, pp.173~189 (1983)
  62. Um, S., "The roles of perceived inhibitors and facilitators in pleasure travel destination decisions", Journal of Travel Research, 30(3), pp.18~25 (1992)
  63. Walmsley, D. J., "Appraisive images of tourist areas: application of personal constructs", Australian Geographer, 24(2), pp.1~13 (1993)
  64. Williams, A. J., "The polymorphic photopigments of the marmoset: Spectral tuning and genetic basis", EM30 Journai, Ii, pp.2039~2045 (1992)
  65. Woodside, A. G., "A general model of traveler destination choice", Journal of Travel Research, 27(4), pp.8~14 (1989)
  66. Yoon, Y. S, "An examination of the effects of motivation and satisfaction on destination loyalty: a structural model", Tourism Management, 26, pp.45~56 (2005)

관련 논문AI추천

메가 이벤트가 도시브랜드에 미치는 영향 -2011대구세계육상선수권대회를 중심으로-윤세남한국마이스관광학회 · MICE관광연구2011 · 제11권 제3호관광지 이미지와 애착이 관광자 만족과 충성도에 미치는 영향관계 연구김정준, 이제억, 정후연관광경영학회 · 관광경영연구2018 · 제22권 제4호중국 청도 관광이미지에 관한 연구소재민, 최정효관광경영학회 · 관광경영연구2019 · 제23권 제3호관광목적지 이미지가 방문객만족 및 목적지애호도에 미치는 영향 - 강릉지역 방문객을 중심으로 -강혜숙한국호텔리조트학회 · 호텔리조트연구2017 · 제16권 제4호애착도 조절효과를 중심으로 한 관광지 이미지와 재방문의도간의 영향관계 연구여비, 민보영한국마이스관광학회 · MICE관광연구2020 · 제20권 제2호목적지 개성이 이미지, 만족, 애호도에 미치는 영향 연구 및 서울, 부산, 대구, 인천, 울산, 제주의 차이곽규환, 여호근한국마이스관광학회 · MICE관광연구2024 · 제24권 제2호

이 간행물의 다른 논문 (23건)

항공사 아웃소싱 기업 종사원의 직무특성 이해도와 직무만족에 대한 연구신성원, 이경태pp. 17-42중국 커피전문점 고객특성에 따른 선택속성과 행동의도에 관한 연구 -방문목적과 방문횟수에 따른 차이를 중심으로-이은수pp. 43-57호텔종사원의 조직정치지각이 조직시민행동에 미치는 영향 -개인조직적합성의 조절효과-엄은주pp. 59-75여행사의 관계혜택과 신뢰, 가치 및 고객유지와의 관계최영준, 구정대, 김홍길pp. 77-95바리스타의 직무스트레스와 직장-가정갈등의 관계 연구천덕희pp. 97-110
원문 보기