야영장 외적요인이 야영장 이용 만족과행동의도에 미치는 영향
The Influence of the external factor of Camping sites upon the Satisfaction and Behavioral Intentions
0
조회
0
다운로드
4
인용
0
참고문헌
키워드
초록
The purpose of this study is to seek a direction for development of camping area byinvestigating the effect of the camping area on satisfaction and behavioral intention ofthe camping's customers. Literature review and empirical research through surveys were used combined as the research methods to achieve the research objectives. The survey period was in times from October 7, 2013 until October 14, 2013 and a total of 216 questionnaires were analyzed. Statistical analysis, such as frequency analysis, factor analysis, reliability analysis, path analysis were conducted using SPSS 18.0 and Amos 4.0. According to this study First, upon analyzing the influence of satisfaction from the external factor in camping, the research found that the facilities and distance of accommodation from camping area have been influenced. Second, satisfaction has an effect on the behavioral intention. We hope that there must be more detailed research on the relationship between external factors, satisfaction and behavioral intention of camping and there must be research from different fields of research for the vitalization of Korea' camping industry as it is in its early stage of development.
Abstract
The purpose of this study is to seek a direction for development of camping area byinvestigating the effect of the camping area on satisfaction and behavioral intention ofthe camping's customers. Literature review and empirical research through surveys were used combined as the research methods to achieve the research objectives. The survey period was in times from October 7, 2013 until October 14, 2013 and a total of 216 questionnaires were analyzed. Statistical analysis, such as frequency analysis, factor analysis, reliability analysis, path analysis were conducted using SPSS 18.0 and Amos 4.0. According to this study First, upon analyzing the influence of satisfaction from the external factor in camping, the research found that the facilities and distance of accommodation from camping area have been influenced. Second, satisfaction has an effect on the behavioral intention. We hope that there must be more detailed research on the relationship between external factors, satisfaction and behavioral intention of camping and there must be research from different fields of research for the vitalization of Korea' camping industry as it is in its early stage of development.
참고문헌 (38)
- 김건철, "청소년 야외 등산 수련활동의 산행체험 : Schutz의 현상학적 사회학 접근", 박사, 체육학, pp.1999
- 김성우, "중요도·성취도분석(IPA)을 이용한 관광지 매력성 평가: 금강산관광을 대상으로", 관광연구논총, 20(1)통권 : 21, pp.101~115 (2008)
- 도현래, "고등학교 해외수학여행 참가동기, 만족 및 사후 행동의도간의 관계 연구", 관광교육, pp.2008
- 류재승, "야영장 이용객의 선호요인과 이용 만족도 - 월악산․속리산국립공원을 중심으로 -", 한국조경학회지, 37(3), pp.11~20 (2009), 한국조경학회
- 박성용, "강원도 관광지 선택과 만족요인에 관한 연구", 한국산학경영학회, 12, pp.83~102 (1999)
- 박소순, "안전한 캠핑장 운영을 위한 정책적 개선방안에 관한 연구", 대한안전경영과학회지, 15(4), pp.25~35 (2013), 대한안전경영과학회[DOI]
- 박정하, "호텔 컨벤션 고객의 선택속성 중요도에 대한 지각차이 및 만족도가 행동의도에 미치는 영향", 박사, 호텔관광경영학, pp.2008
- 신우성, "스키여행객의 심리분석적 영향요인별 속성의중요도와 속성수준별 효용분석", 13, pp.150~166 (2004), 한국호텔관광학회
- 미국의 4-H 캠핑지도자의 역할에 대한 고찰, "오해섭", 한국청소년개발원, 45~56 (2005)
- 유용석, "오토캠핑객의 여가동기, 여가속성, 여가편익, 궁극적 가치 사이의 영향관계 연구", 관광경영학, pp.2009
- 유용석, "오토캠핑객의 心理的 便益에 影響을 미치는 오토캠핑屬性", 관광산업연구, 5(2), pp.16~31 (2011), 관광산업연구소
- 이기철, "자연휴양림 숙박시설만족도 모형연구", 한국조경학회지, 34(6), pp.78~86 (2007), 한국조경학회
- 이병열, "오토캠핑체험. 만족. 행동의도 간의 관계 연구: 4Es 이론을 중심으로", 관광레저연구, 24(7), pp.275~294 (2012), (사)한국관광레저학회
- 이은미, "관광목적지 이미지와 관광동기가 관광객만족 및 행동의도에 미치는 영향 : 영화 '태극기 휘날리며' 합천 촬영지를 중심으로", 석사, 관광경영학, pp.2005
- 이정훈, "오토캠핑 붐과 오토노매드 시대", 한국관광정책, 49 (2012)
- 이준원, "야외활동 참가자의 여가경험과 여가만족, 생활만족 및 재참여의도의 관계", 한국여가레크리에이션학회지, 31(1), pp.167~180 (2007), 한국여가레크리에이션학회
- 여가산업의 발전 여건 및 시사점, "전해영", 현대경제연구원, ~, pp.10-41 (2010)
- 정경희, "체험관광동기가 관광만족도와 관광행동의도에 미치는 영향에 관한 연구 : 함평석두 어촌체험마을을 중심으로", 관광학, pp.2011
- 정민채, "역사문화유적지의 교육성·브랜드가치·선택속성이 관광만족 및 행동의도에 미치는 영향", 박사, 호텔관광학, pp.2009
- 정윤창, "오토캠핑 체험이 만족과 행동의도에 미치는 영향연구", 석사, 여행·항공·크루즈경영전공, pp.2012
- 전국야영지 장기개발계획 보고서, "한국관광공사", ~ (1985)
- 가족여행 실태조사: 캠핑 트렌드를 중심으로, "한국관광공사", ~ (2011)
- "경향비즈앤라이프, 2014. 06. 15", ~ (2014)
- "두산대백과", ~ (2009)
- 캠핑장 레저 활성화 방안 연구, "문화체육관광부", ~ (2012)
- American Camp Association, "The Camp Community and the World Community", Camping Magazine, 75(2) (2002)
- Boulding, W., "A dynamic process model of service quality: From expectations to behavioral intentions", Journal of Marketing Research, 30, pp.7~27 (1993)
- Capodagli, B., "The Disney Way :Harnessing the Management Secrets of Disney in Your Company" (2007), McGraw Hill
- Cronin, J., "Measuring service quality : are examination and extension", Journal of Marketing, 56, pp.55~68 (1992)
- Fishbein, M. A., "Belief, Attitude, intention theory and measurement", pp.394~ (1985), Wiky
- Kotler, K., "MarketingManagement" (2002), Prentice-Hall
- McDonald, C., "Motivational Determinates of International Pleasure Time", Journal of Travel Research, 29(1), pp.42~44 (1990)
- Mcfarlane, B. L., "Recreation Specialization and Site Choice Among Vehicle-BasedCampers", Leisure Sciences, 26(3), pp.309~322 (2004)
- Murray, D., "The relationship among service quality, value, satisfaction and future intentions of customers at an Australian sports and leisure centre〔j〕", Sport, Management Review, 5, pp.25~43 (2002)
- Parasuraman, A., "The behavioral consequences of service quality", Journal of Marketing, 60(2), pp.31~46 (1996)
- Siderelis, C., "Recreation Demand and The Influence of Site Preference Variables", Journal of Leisure Research, 30(3), pp.301~318 (1998)
- Yuan, "Critical Review of Consumer Satisfaction", Review of Marketing, 4 (2007)
- Zeithaml, V., "Service Marketing" (1996), McGraw Hill