해남 오시아노관광단지의 스포츠관광지 이미지, 관광만족, 행동의도의 관계
Relationship among Sports Tourism Destination Image, Tourism Satisfaction and Behavioral Intentions for Oceano Tourism Complex in Haenam
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초록
The purpose of this study is to explore the relationship among destination image, tourism satisfaction and behavioral intentions. The data was collected 229 respondents visited Oceano tourism complex. Findings can be summarized as follow: first, the direct effect of destination image on tourism satisfaction and behavioral intentions was observed. Second, the mediating effect of tourism satisfaction on the relationship between destination image and behavioral intentions. Second, regarding the information channels tourists prefer, tourists collected the information from the Internet Blog/Cafe, and asked of acquaintance/friends as well. Third, 34.4% of respondents visited Osiano with their family for camping, and they prefer to participate leisure activities more such as marine sports and mountain biking than other activities. Implications for sport tourism marketing for Oceano Tourism Complex in Haenam were discussed.
Abstract
The purpose of this study is to explore the relationship among destination image, tourism satisfaction and behavioral intentions. The data was collected 229 respondents visited Oceano tourism complex. Findings can be summarized as follow: first, the direct effect of destination image on tourism satisfaction and behavioral intentions was observed. Second, the mediating effect of tourism satisfaction on the relationship between destination image and behavioral intentions. Second, regarding the information channels tourists prefer, tourists collected the information from the Internet Blog/Cafe, and asked of acquaintance/friends as well. Third, 34.4% of respondents visited Osiano with their family for camping, and they prefer to participate leisure activities more such as marine sports and mountain biking than other activities. Implications for sport tourism marketing for Oceano Tourism Complex in Haenam were discussed.
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