차박캠핑 제약요인과 캠핑객 행동의도에 관한 연구 - 캠핑차량 소유여부의 조절효과 -
The Influence of Car Camping Constraints on Camper Behavior Intention - Depending on Your Owning a Camping Car -
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Recently, there has been a growing interest in car camping and demand for practically experiencing car camping is also increasing. S0 this study aims to find out what constraints people have in their car camping activities affect campers' behavior. As a result of the study, it was found that the restriction factor of car camping significantly affects the purpose of recommending camping sites and the intention of re-visiting. And the relationship between car camping constraints and camping site behaviour varies depending on whether camping vehicles are owned or not. Users who own camping vehicles have been found to have an inherent constraint, such as their interest in camping, pleasure, and their thoughts on camping with their partners, affecting camping recommendations. However, it has been shown that the lack of camping vehicles affects camping recommendations or re-visits due to structural or interpersonal constraints such as lack of equipment, lack of information, facility inconvenience, ignorance of camping methods, lack of time and transportation. This study is meaningful in that it can contribute to the revitalization of the car camping culture by identifying constraints on car camping, which has recently emerged as a new travel trend. However, the limitation of this study is that it failed to materialize the restriction of car camping, unlike conventional camping, in the sense that it can be a camping site anywhere other than a camping site.
Abstract
Recently, there has been a growing interest in car camping and demand for practically experiencing car camping is also increasing. S0 this study aims to find out what constraints people have in their car camping activities affect campers' behavior. As a result of the study, it was found that the restriction factor of car camping significantly affects the purpose of recommending camping sites and the intention of re-visiting. And the relationship between car camping constraints and camping site behaviour varies depending on whether camping vehicles are owned or not. Users who own camping vehicles have been found to have an inherent constraint, such as their interest in camping, pleasure, and their thoughts on camping with their partners, affecting camping recommendations. However, it has been shown that the lack of camping vehicles affects camping recommendations or re-visits due to structural or interpersonal constraints such as lack of equipment, lack of information, facility inconvenience, ignorance of camping methods, lack of time and transportation. This study is meaningful in that it can contribute to the revitalization of the car camping culture by identifying constraints on car camping, which has recently emerged as a new travel trend. However, the limitation of this study is that it failed to materialize the restriction of car camping, unlike conventional camping, in the sense that it can be a camping site anywhere other than a camping site.
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