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위드 코로나 시대 국내여행의 관광제약, 관광동기, 행동의도 간 관계 연구 - 30-40대를 중심으로 -

A Study on the Relationship between Tourism Constraints of Domestic Travel, Tourism Motivation, and Behavioral Intention in the Era of ‘With Corona’ - Focusing on the Age of people Ranging from 30’s and 40’s -

강동훈
한국호텔리조트학회 (Korea Hotel & Resort Association)|2022.06|호텔리조트연구 (Journal of Hotel & Resort)|제21권 제3호|pp. 245-259

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키워드

Covid-19Behavioral IntentionTourism MotivationTourism Constraint
주제분류관광학

초록

The purpose of this study was to find out tourism constraint factors of domestic travel in the era of with corona, in which constraint factors negatively affect tourism motivation, and how tourism constraints and tourism motives trigger and affect behavioral intentions for people in their 30s and 40s. In order to carry out the purpose of the study, a survey was conducted targeting people in their 30s and 40s who are regarded to have experienced domestic travel since April 2020. The collected data were analyzed using IBM Statistic SPSS 26.0 and IBM SPSS AMOS 26.0 programs. The results of the study are as follows. First, it was discovered that the intrapersonal and safety/hygiene factors of domestic travel in tourism constraint, showed a negative (-) effect on the healing motivation. It was confirmed that family-friendly motivation had been negatively affected by intrapersonal, safety/hygiene, and local residents' perception factors. Second, it was found that healing and family-friendly motive factors of tourism motive had a positive (+) effect on behavioral intention. Third, it was confirmed that local residents' perception factors of tourism constraints had a negative (-) effect on behavioral intentions. Based on the verified results, it is highly estimated that the study would be able to constitute an academic contribution by examining the relationship between domestic travel tourism restrictions, tourism motives, and behavioral intentions. In addition, the study significantly intends to provide a tourism revitalization plan that allows Koreans to actively participate in domestic tourism by mitigating restrictions on domestic travel.

Abstract

The purpose of this study was to find out tourism constraint factors of domestic travel in the era of with corona, in which constraint factors negatively affect tourism motivation, and how tourism constraints and tourism motives trigger and affect behavioral intentions for people in their 30s and 40s. In order to carry out the purpose of the study, a survey was conducted targeting people in their 30s and 40s who are regarded to have experienced domestic travel since April 2020. The collected data were analyzed using IBM Statistic SPSS 26.0 and IBM SPSS AMOS 26.0 programs. The results of the study are as follows. First, it was discovered that the intrapersonal and safety/hygiene factors of domestic travel in tourism constraint, showed a negative (-) effect on the healing motivation. It was confirmed that family-friendly motivation had been negatively affected by intrapersonal, safety/hygiene, and local residents' perception factors. Second, it was found that healing and family-friendly motive factors of tourism motive had a positive (+) effect on behavioral intention. Third, it was confirmed that local residents' perception factors of tourism constraints had a negative (-) effect on behavioral intentions. Based on the verified results, it is highly estimated that the study would be able to constitute an academic contribution by examining the relationship between domestic travel tourism restrictions, tourism motives, and behavioral intentions. In addition, the study significantly intends to provide a tourism revitalization plan that allows Koreans to actively participate in domestic tourism by mitigating restrictions on domestic travel.

참고문헌 (41)

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