반려동물 동반관광의 관광동기, 관광제약, 행동의도 간의 관계 연구
A Study on the Relationship between Tourism Motivations, Tourism Constraints and Behavioral Intention of Traveling with a Pet
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초록
This study examined the effects relationship between tourism motivations, tourism constraints, and behavioral intention to participate in traveling with a pet. A total of 250 questionnaires were distributed, of which 233 were accounted for as valid responses and used for final analysis. The results of the study are as follows. First, tourism motivations of traveling with a pet were identified as 2 factors: travel for myself and travel for my companion pet. And tourism constraints were identifies as 4 factors: intrinsic, structural, interpersonal and pet constraints. Second, it was discovered that the travel for myself and travel for my companion pet factors of traveling with a pet, showed a positive(+) effect on the structural constraints and pet constraints. It was discovered that the travel for my companion pet of traveling with a pet, showed a positive(+) effect on the intrinsic constraints. It was discovered that the travel for myself of traveling with a pet, showed a positive(+) effect on the interpersonal constraints. Third, it was found that tourism motivations of traveling with a pet had a positive(+) effect on behavioral intention. Fourth, it was confirmed that pet constraints and intrinsic constraints factors of tourism constraints had a negative(-) effect on behavioral intentions. At a time when the pet industry is growing, this study is expected to serve as a starting point for discussions on pet industry. Also, This study's findings will provide useful information for developing marketing strategies that included tourism motivations and tourism constraints to increase behavioral intention.
Abstract
This study examined the effects relationship between tourism motivations, tourism constraints, and behavioral intention to participate in traveling with a pet. A total of 250 questionnaires were distributed, of which 233 were accounted for as valid responses and used for final analysis. The results of the study are as follows. First, tourism motivations of traveling with a pet were identified as 2 factors: travel for myself and travel for my companion pet. And tourism constraints were identifies as 4 factors: intrinsic, structural, interpersonal and pet constraints. Second, it was discovered that the travel for myself and travel for my companion pet factors of traveling with a pet, showed a positive(+) effect on the structural constraints and pet constraints. It was discovered that the travel for my companion pet of traveling with a pet, showed a positive(+) effect on the intrinsic constraints. It was discovered that the travel for myself of traveling with a pet, showed a positive(+) effect on the interpersonal constraints. Third, it was found that tourism motivations of traveling with a pet had a positive(+) effect on behavioral intention. Fourth, it was confirmed that pet constraints and intrinsic constraints factors of tourism constraints had a negative(-) effect on behavioral intentions. At a time when the pet industry is growing, this study is expected to serve as a starting point for discussions on pet industry. Also, This study's findings will provide useful information for developing marketing strategies that included tourism motivations and tourism constraints to increase behavioral intention.
참고문헌 (37)
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