인센티브 투어 제약요인들이 방문객 행동제약에 미치는 영향에 관한 연구 - 제주 방문 중국 인센티브 관광객 대상으로 -
The Effect of Travel Constraints of Incentive Tourists on Behavioral Intention - Focused on Chinese Tourists to Jeju -
2
조회
0
다운로드
4
인용
0
참고문헌
키워드
초록
In many countries, incentive travel has played a more and more prominent role in more and more enterprises, accounting for its ability to encourage staff, develop new markets and shape corporate images. The purpose of this study was to analyze the effect of inventive travel constraints on behavioral intention. The methods of analysis included demographic characteristics and travelling characteristics to grasp the characters of the respondents. Then through the factor analysis and regression analysis to identify whether the travel constraints in incentive tour will effect on the behavioral intention or not. The results show that the three factors of travel constraints based on literature reviews were proper. The constraints factors included intrapersonal factors, interpersonal factors, and structural factors. The result of relations between travel constraints and incentive tourists' behavioral intention showed that the intrapersonal factors have obviously influenced on travel intention.
Abstract
In many countries, incentive travel has played a more and more prominent role in more and more enterprises, accounting for its ability to encourage staff, develop new markets and shape corporate images. The purpose of this study was to analyze the effect of inventive travel constraints on behavioral intention. The methods of analysis included demographic characteristics and travelling characteristics to grasp the characters of the respondents. Then through the factor analysis and regression analysis to identify whether the travel constraints in incentive tour will effect on the behavioral intention or not. The results show that the three factors of travel constraints based on literature reviews were proper. The constraints factors included intrapersonal factors, interpersonal factors, and structural factors. The result of relations between travel constraints and incentive tourists' behavioral intention showed that the intrapersonal factors have obviously influenced on travel intention.
참고문헌 (23)
- 인센티브여행 육성전략 수입 연구, "문화체육관광부", ~ (2011)
- 김주연, "레스토랑의 물리적 환경과 인적 서비스가 고객의 감정적 반응 및 행동의도에 미치는 영향", 박사, 호텔관광학, pp.2007
- 김하민, "여행의 인센티브 보상 가치에 관한 연구", 석사, 호텔관광경영학, pp.2010
- 박의서, "MICE산업의 이해 1.2", 학연사
- 염은아, "지각된 서비스 품질과 관계 몰입이 미래 행동 의도에 미치는 영향에 관한 연구 : 은행 서비스를 중심으로", 석사, 마케팅학, pp.2006
- 이유리, "생태학적 관점에서 본 여가제약, 여가동기, 여가참여의 관계- 구조방정식 모형 구축을 통해", 한국가정관리학회지, 24(1), pp.11~30 (2006), 한국가정관리학회
- 전형진, "제주도 패키지 여행상품의 지각된 가치가 만족과 행동의도에 미치는 영향 : 국내관광객을 대상으로", 석사, 관광경영학, pp.2011
- "제주컨벤션뷰로 내부자료", ~ (2013)
- 최병길, "관광자의 지각된 가치가 관광만족 및 행동의도에 미치는 영향 -제주 관광객을 대상으로-", 관광학연구, 36(4), pp.101~119 (2012), 한국관광학회[DOI]
- 국내여행업 여행상품 실태 조사 결과 보고서, "한국공사", ~ (2010)
- TMS 인센티브여행 DB를 토대로 분석, "한국관광공사", ~
- 중국 인센티브 여행(Incentive Tour) 시장에 대한 리서치 연구 보고, "한국관광공사", ~ (2009)
- 방한 인센티브여행 실태조사 2013.10, "한국관광공사", ~ (2013)
- 인센티브 투어단체 유치를 위한 제주의 전략, "홍성화", ~ (2014)
- B. L. Dawn, "The Impact of Structure and Process Attributes on Satisfaction and Behavioral Intentions", Journal of Service Marketing, 18(2, pp.3) (2004), ~
- Crawford, D. W., "Reconceptualizing barrierstofamily leisure", Leisurescience, 9 (1987)
- Accessing the China Tourism Outbound Market, "Guo Yingzhi", ~ (2014)
- J. J. Cronin, "Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments", Journal of Retailing, 76(2) (2000)
- Jackson, EdgarL, "Leisure Constraint Theory and Sport Tourism", Sport in Society, 8(2), pp.142~163 (1988)
- Naisbitt, John, "메가트랜드 차이나" (2010), 비즈니스북스
- 세계경제 전망, "UN ESCAP", ~ (2013)
- V. A. Zeithaml, "The Behavioral Consequences of Service Quality", Journal of Marketing, 60(2) (1996)