교육서비스품질이 전공몰입과 진로준비 행동에 미치는 영향 - 관광계열학생 진로결정 자기효능감 매개효과를 중심으로 -
The Impact of Educational Service Quality on Major Immersion and Career Preparation Behavior - The Mediating Effect of Career Decision-Making Self-Efficacy on the Career Decisions of Tourism Students -
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Universities should differentiate educational services to help students explore their potential, immerse themselves in their majors, and prepare for careers. This study analyzed the impact of educational service quality in tourism majors on major commitment and career preparation behaviors, examining the mediating effect of career decision-making self-efficacy. A questionna ire, developed via literature review, was administered to 260 undergraduates from eight universi ties in the Gyeonggi-Incheon region. Data were analyzed using SPSS 25.0, including regression and mediation analyses. Results showed educational service quality significantly influenced major commitment, partly via the mediation of career decision-making self-efficacy. Educationa l service quality also significantly influenced career preparation behavior, which was likewise positively impacted by major commitment. This study provides an empirical framework for universities to strategically invest in educational services to support student engagement and career advancement. It suggests strengthening services that link academics with tangible career outcomes is key to boosting student confidence and facilitating career preparation.
Abstract
Universities should differentiate educational services to help students explore their potential, immerse themselves in their majors, and prepare for careers. This study analyzed the impact of educational service quality in tourism majors on major commitment and career preparation behaviors, examining the mediating effect of career decision-making self-efficacy. A questionna ire, developed via literature review, was administered to 260 undergraduates from eight universi ties in the Gyeonggi-Incheon region. Data were analyzed using SPSS 25.0, including regression and mediation analyses. Results showed educational service quality significantly influenced major commitment, partly via the mediation of career decision-making self-efficacy. Educationa l service quality also significantly influenced career preparation behavior, which was likewise positively impacted by major commitment. This study provides an empirical framework for universities to strategically invest in educational services to support student engagement and career advancement. It suggests strengthening services that link academics with tangible career outcomes is key to boosting student confidence and facilitating career preparation.