도시관광 마케팅 커뮤니케이션 도시이미지, 장소 애착, 충성도 연구 - 전주 한옥마을 방문 2030세대 중심 -
Influence of Urban Tourism Marketing Communication on Urban Image, Place Attachment, and Loyalty - Focusing on 2030 Households Who Visited Jeonju Hanok Village -
2
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
Now that the problem of population decline in the region is emerging as a national crisis problem, the role of tourism is being emphasized as part of solving the problem of population decline in the region, so research in various perspectives and fields is necessary to revitalize urban tourism. As the city emerges as an attractive tourist attraction and tourist destination, the view of the city as a strategic space from a marketing and brand perspective is spreading. The increase in tourism income in population-decreased areas was found to have an overall positive effect on local employment and local production, suggesting that population-decreased areas can expect the effect of revitalizing the local economy through tourist inflow policies. This study is to investigate the influence of urban tourism marketing communication on urban image, place attachment, and loyalty. This study aims to present an efficient and systematic improvement plan for the sustainable growth of urban tourism.
Abstract
Now that the problem of population decline in the region is emerging as a national crisis problem, the role of tourism is being emphasized as part of solving the problem of population decline in the region, so research in various perspectives and fields is necessary to revitalize urban tourism. As the city emerges as an attractive tourist attraction and tourist destination, the view of the city as a strategic space from a marketing and brand perspective is spreading. The increase in tourism income in population-decreased areas was found to have an overall positive effect on local employment and local production, suggesting that population-decreased areas can expect the effect of revitalizing the local economy through tourist inflow policies. This study is to investigate the influence of urban tourism marketing communication on urban image, place attachment, and loyalty. This study aims to present an efficient and systematic improvement plan for the sustainable growth of urban tourism.