CEO Age and Translation Readability
0
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
This paper compares CEO greetings translations for firms to see if readability differs between those of younger CEOs and older CEOs. This paper hypothesizes that the readability of translations should be different between two age groups. Based on the evidence from a sample of 100 CEO greetings, the results of this study do not support this hypothesis. Specifically, translation readability of the younger CEOs' greetings are not significantly different from that of the older CEOs'. This study also finds differential readability management practices between the two age groups in choosing word length and sentences length, the two determinants of readability index. Results suggest that the younger corporate leaders take a more effective approach to making their messages more readable for outside information users. This paper adds to the literature on the relationship between the translator's sociolinguistic characteristics and translation quality.
Abstract
This paper compares CEO greetings translations for firms to see if readability differs between those of younger CEOs and older CEOs. This paper hypothesizes that the readability of translations should be different between two age groups. Based on the evidence from a sample of 100 CEO greetings, the results of this study do not support this hypothesis. Specifically, translation readability of the younger CEOs' greetings are not significantly different from that of the older CEOs'. This study also finds differential readability management practices between the two age groups in choosing word length and sentences length, the two determinants of readability index. Results suggest that the younger corporate leaders take a more effective approach to making their messages more readable for outside information users. This paper adds to the literature on the relationship between the translator's sociolinguistic characteristics and translation quality.
참고문헌 (18)
- Baker,M, "In Other Words - A Coursebook on Translation" (1992), Routledge
- Barbieri, F, "Patterns of Age-Based Linguistic Variation in American English", Journal of Sociolinguistics, 12(1), pp.58~88 (2008)
- Choe, J. W, "A Study on Economy-Related Newspaper Articles", 박사, pp.1995
- 최인숙, "텍스트의 언어적 난이도 측정 공식 비교 연구 - 초중고 교과서를 중심으로 -", 정보관리학회지, 22(4), pp.173~195 (2005), 한국정보관리학회
- Daniel, W, "Applied Nonparametric Statistics.Boston" (1991), PWS-KENT Publishing Company
- Djigunovic, J. M, "Starting Age and L1 and L2 Interaction", International Journal of Bilingualism, 14(4), pp.303~314 (2010)
- Flesch, R, "A New Readability Yardstick", Journal of Applied Psychology, 32 (1948)
- Gray, W. S, "What Makes a Book Readable with Special Reference to Adults of Limited Reading Ability: An Initial Study" (1935), University of Chicago Press
- Holmes, J., "An Introduction to Sociolinguistics", pp.150~174 (2001), Essex, U.K. Pearson Education Limited
- Huang, B, "The Effect of AGe on the Acquisition of Second Language Prosody", Language & Speech, 54(93), pp.387~414 (2011)
- Jang, M. H, "Translator Age and Translation Readability", The 2012 Spring Conference of the Korea Association of Interpretation and Translation Education, pp.21~26 (2012)
- 장민호, "CEO Gender and Readability - of CEO Greetings Translation", 통번역학연구, 16(2), pp.69~83 (2012), 통번역연구소
- Lewis, N. R., "Accounting Report Readability: The Use of Readability Techniques", Accounting & Business Research, pp.199~213 (1986)
- Lively, "A Method for Measuring the ‘Vocabulary Burden' of Textbooks, Educational Administration and Supervision" (1923), Educational Administration and Supervision
- MacLeod, A. N, "What is the Impact of Age of Second Language Acquisition on the Production of Consonants and Vowels among Childhood Bilinguals?", International Journal of Bilingualism, 14(4), pp.400~421 (2010)
- Pecenek, D, "A Longitudinal Study of Two Boys' Experiences of Acquiring Italian as a Second Language: the Influence of Age", International Journal of Bilingualism, 15(3), pp.268~290 (2011)
- Pollach. I, "The Readership of Corporate Website", Journal of Business Communication, 48(1), pp.27~53 (2011)
- Pollach. I, "Appearing Competent: A Study of Impression Management in U.S. and European CEO Profiles", Journal of Business Communication, 48(4), pp.355~372 (2011)