헬스케어 앱 창업 사례연구
Case study on health Care App
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초록
This study is to analyze the business model of NOOM, health care app, and offer the new successful business model regarding health care service sector. Health care service is the one of the social welfare. However, it is difficult to provide it for all equally. In particular, health care service is to be given less than what they needed for underprivileged people (Bottom of praymid; BoP). In this paper, we present the business model, which uses the smartphone devices. Considering that prevention of disease is more important than treatment, healthcare app can provide information regarding health including eating-habit based on individual peculiarities. For startups that suffer from financial shortage, they can be able to provide socical benefit services by using smart app. This is useful marketing strategies in term of free giving services and products to customers in emerging markets. Finally, we suggest the policy support to utilize the healthcare app for BOP using procurement policy including direct financial aid.
Abstract
This study is to analyze the business model of NOOM, health care app, and offer the new successful business model regarding health care service sector. Health care service is the one of the social welfare. However, it is difficult to provide it for all equally. In particular, health care service is to be given less than what they needed for underprivileged people (Bottom of praymid; BoP). In this paper, we present the business model, which uses the smartphone devices. Considering that prevention of disease is more important than treatment, healthcare app can provide information regarding health including eating-habit based on individual peculiarities. For startups that suffer from financial shortage, they can be able to provide socical benefit services by using smart app. This is useful marketing strategies in term of free giving services and products to customers in emerging markets. Finally, we suggest the policy support to utilize the healthcare app for BOP using procurement policy including direct financial aid.
참고문헌 (15)
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