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창업가의 기술지향성, 마케팅지향성, 배경적 특성이 창업 교육 만족도를 통해 성과에 미치는 영향에 관한 연구

A Study about the Effect of Market Orientation and Technology Orientation of New Firm Formation on Entrepreneurial Performance

김재호|정기수
한국창업학회|2016.12|한국창업학회지 (Journal of the Korean Entrepreneurship Socieity)|제11권 제4호|pp. 88-109|DOI 10.24878/tkes.2016.11.4.88

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키워드

Technology OrientationEntrepreneurship EducationEntrepreneurial PerformanceMarket Orientation.

초록

This study desires to investigate the relation between market orientation, technology orientation, founder’s background, and foundation result, and which effect such variables bring to foundation result according to mediated relation of satisfaction for entrepreneurship education targeting new firm formations less than 7 years(Article 2 of Support for Small and Medium Enterprise Establishment Act), and did analysis of actual proof of such influence factors. Findings of this study are as follows. First, the background characteristics of the founder of the founding companies, gave a positive impact on the education satisfaction. Second, the education satisfaction of the founder had a positive impact on its founding results. Third, marketing-oriented properties had a positive impact on its founding results. Fourth, technology-oriented properties had a positive impact on its founding results. Finally, marketing orientation of the founding companies, technology-oriented property, did not have a positive impact on the establishment education satisfaction.

Abstract

This study desires to investigate the relation between market orientation, technology orientation, founder’s background, and foundation result, and which effect such variables bring to foundation result according to mediated relation of satisfaction for entrepreneurship education targeting new firm formations less than 7 years(Article 2 of Support for Small and Medium Enterprise Establishment Act), and did analysis of actual proof of such influence factors. Findings of this study are as follows. First, the background characteristics of the founder of the founding companies, gave a positive impact on the education satisfaction. Second, the education satisfaction of the founder had a positive impact on its founding results. Third, marketing-oriented properties had a positive impact on its founding results. Fourth, technology-oriented properties had a positive impact on its founding results. Finally, marketing orientation of the founding companies, technology-oriented property, did not have a positive impact on the establishment education satisfaction.

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